Amazon Launches 'Benchmark New Seller Incubation Program' to Help 2,000 Brands Achieve 100 Million RMB in Sales Within Three Years

[Ebrun Original] Recently, Amazon Global Selling launched the 'Benchmark New Seller Incubation Program,' outlining a three-year development goal: by 2029, to support 2,000 newly onboarded brands in achieving single-brand sales exceeding 100 million RMB. The program will be centered around the 'Six Empowerment Pillars,' providing sellers with support such as market insight analysis and comprehensive operational guidance.

It is reported that the program targets various high-potential enterprises with transformation and cross-border expansion needs (e.g., manufacturers, brand owners, and emerging brands), integrating resources, tools, and category expert teams from global marketplaces to offer customized cross-border solutions covering North America, Europe, Japan, and other regions.

The 'Six Empowerment Pillars' specifically include: Trend Insights, Path Planning, Full-Cycle Operations, Compliance Assurance, Industry Resources, and Exclusive Incentives. With the help of category experts, sellers can identify their target cross-border market segments, determine personalized product selection strategies, and regularly receive market opportunity information. For sellers with transformation needs, Amazon will provide customized cross-border expansion path planning and deliver actionable implementation plans. Throughout the entire process, from store setup consultation to going global, dedicated category experts will guide sellers in three key areas: cost and pricing, the 'Golden First 90 Days,' and logistics and supply chain, helping to shorten their growth cycle.

Regarding compliance, Amazon will offer one-on-one guidance for compliant onboarding and establish response channels for complex issues to reduce the risk of business disruption. Furthermore, Amazon's network of service providers and seller community resources will be available to sellers, enabling them to access localized professional services and industry insights. Sellers identified as high-potential enterprises within the program will enjoy various subsidies and preferential benefits.

It is understood that previously, some brands have leveraged Amazon's established trust to successfully launch high-average-order-value new products, achieving sales surpassing 100 million RMB in their first year on Amazon. The implementation of this program aims to transform the path for Chinese sellers to rapidly reach 100 million RMB in sales from a chance occurrence into a replicable growth model.