TikTok Shop Ranks as UK's Fourth-Largest Beauty Retailer

On July 17th, a report commissioned by TikTok and released by consulting firm Public First reveals that TikTok Shop has become the UK's fourth-largest beauty retailer. Last year, the sales of the beauty category in the UK market grew by 60%, making it one of the platform's strongest-performing categories. The report estimates that TikTok-related activities could generate at least ￡10 billion in value added for the UK economy by 2025, supporting 153,000 jobs. It is projected that by 2030, its contribution to the UK economy will reach ￡27 billion. Beauty and fashion content have become a significant gateway for consumer shopping. Approximately 30% of young people in the UK (around 1.8 million) consider TikTok their primary channel for fashion and beauty advice. One in five creators post related content, and 80% of relevant businesses state that product showcases help increase revenue. 85% of UK businesses have collaborated with creators on TikTok, and 28% of companies report that platform activities have led to products selling out. In 2025, the number of live shopping programs focused on beauty on TikTok Shop in the UK grew by 90%, and the number of active Shop creators increased by over 72%. Among these trends, the popularity of the Korean beauty market continues to rise, with related search volume growing by 125%. The average order value for related brands is nearly 35% higher than the overall skincare market average. Simultaneously, the popularity of online consumption is gradually extending to offline retail channels. Beauty Crop entered the Boots sales system due to increased demand from TikTok Shop, and Mixsoon gained attention from UK retailers through its online popularity, further demonstrating that content-driven e-commerce is reshaping the UK retail market landscape. [Source: Ebrun Go. This article is generated by an automated writing robot developed by Ebrun. It delivers e-commerce industry intelligence using algorithms. This AI is still young; please contact run@ebrun.com or leave a message to help it improve.]