Dialogue on the New Competitiveness of Brand Globalization: Shen Ying of Frees Fund to Attend the 2026 Global New Brand AI Competitiveness Conference

On July 23rd, the 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference, themed "Leading in Tech Aesthetics," will be held in Hangzhou. Shen Ying, Executive Director of Frees Fund and Chairperson of the CEIBS Global EMBA Going Global Club, has confirmed her attendance and will serve as a special guest host for the roundtable discussion titled "How to Build New Categories, How to Create New Products, and How to Establish AI Competitiveness."

Ms. Shen Ying holds a bachelor's degree from Renmin University of China and a master's degree from Wake Forest University in the United States. She previously worked at Bank of China in New York, accumulating seven years of experience in cross-border mergers and acquisitions, along with over ten years of experience in the domestic consumer goods industry. Her investment focus is primarily on early and growth-stage investments in the consumer sector, tech-enabled consumer brands, and the going-global direction.

Frees Fund concentrates on three major areas: consumption & TMT, hard tech, and biopharmaceuticals, covering sub-sectors such as artificial intelligence, smart manufacturing, new energy, and new materials. To date, Frees Fund manages full-chain funds in both RMB and USD, with assets under management of approximately 3.6 billion RMB. It has established four specialized funds with a total scale exceeding 1.1 billion RMB. Frees Fund has invested in over 200 innovative companies. It was among the first domestic funds to invest in the going-global and cross-border e-commerce sectors, having started its strategic layout in this direction as early as 2015. In the going-global sector, Frees Fund has invested in cross-border companies such as PatPat, Cider, Speed Life, Youha Technology, Dale Technology, and Qbit. Frees Fund believes that going global and AI represent new dividends for Chinese consumer entrepreneurship.

The 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference is hosted by Ebrun and co-organized by Mates Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the fields of cross-border trade and brand globalization. The conference will encompass case studies and experiences from brands across multiple categories including consumer goods and industrial products. It has invited decision-makers from large-scale B2C and B2B platforms, as well as representative companies or figures from technology service sectors such as independent websites, marketing, logistics, and after-sales service. Notably, it has also invited renowned investors from institutions like the National Service Trade Fund, Sequoia Capital China, Frees Fund, and China Renaissance Capital to present the new landscape of going global across all regions and product categories.

Conference Agenda