Shopee to Remove Listings Not in Local Official Language, Over 50% Non-Compliant Vocabulary to Face Deletion and Penalty Points

On July 16, it was announced that to optimize the shopping and browsing experience for buyers, the Shopee platform will initiate a cleanup of product listings not in the local official language starting September 28, 2020. If over 50% of the vocabulary in a product description is in a non-local official language, the relevant listing will be deleted, and penalty points for violations will be incurred. The first round of penalties, based on data from the past week, will be enforced starting October 5, 2020. The platform requires that product information for each marketplace must use the local official language. For cross-border sellers who have not yet upgraded to the CNSC (China Seller Center), it is recommended to use Traditional Chinese for the Taiwan marketplace and English for other marketplaces. The Vietnam marketplace must use English; if Vietnamese is used directly to list products, the store may be suspended. Sellers who have upgraded to CNSC must use either pure Simplified Chinese or pure English to upload products, and the system will automatically translate them into the corresponding marketplace language. Shopee advises sellers to proactively check the language compliance of their existing product descriptions to avoid listings being taken down and stores receiving penalty points due to an excessively high proportion of non-local official language, which could impact subsequent operations. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence to you first through algorithms. This bot is still very young, welcome to contact run@ebrun.com or leave comments to help it grow.]