Winning Globally with Brand Mindshare: Focus Media's Jiang Nanchun to Speak at 2026 Global New Brands AI Competitiveness Conference

On July 23, the 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brands AI Competitiveness Conference, themed "Leading in Tech Aesthetics," will be held in Hangzhou. Jiang Nanchun, Founder and Chairman of Focus Media, has confirmed his attendance. He will share insights on how to overcome the mental barriers in global brand marketing, helping Chinese brands build an irreplaceable mindshare fortress in the global market.

Mr. Jiang Nanchun is an iconic figure in China's brand marketing field, with 34 years of deep experience. The elevator media model he pioneered is regarded by the industry as an original Chinese media format, profoundly changing how brands reach consumers.

As China's largest urban lifestyle media platform, Focus Media has built a powerful media network covering the nation. As of March 31, 2026, its lifestyle media network covers approximately 350 cities in China, with about 1.287 million self-operated elevator TV media devices, about 1.685 million elevator poster media devices, and partnerships with 1,853 cinemas comprising about 13,000 screens. In terms of global expansion, Focus Media has actively expanded into overseas markets since 2017, successfully exporting the Chinese-originated elevator media model worldwide. Currently, its media network covers 11 countries and regions, including South Korea, Thailand, Singapore, Indonesia, Malaysia, Vietnam, India, Japan, the United Arab Emirates, and Australia, with overseas assets accounting for 16.79% of the total. Markets such as Singapore, Indonesia, and Hong Kong SAR have already achieved profitability. In April 2026, Focus Media completed a capital increase of $61.1754 million in its overseas subsidiary FMOIL III, further expanding its media business in markets like Malaysia, South Korea, Vietnam, and Canada. By the end of 2025, the company had approximately 191,000 overseas elevator media devices. Focus Media is continuously accelerating the globalization process of Chinese brands, acting as an 'infrastructure builder for national brands going global.'

The 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brands AI Competitiveness Conference is organized by Ebrun and co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the cross-border and brand globalization fields. The conference will encompass case studies and experiences from brands across various categories, including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, representatives from technology service sectors such as independent websites, marketing, logistics, and after-sales, and specially invited renowned investors including the National Service Trade Fund, Sequoia Capital China, Frees Fund, and China Renaissance. The event aims to present a new landscape of global, omnichannel, and all-category overseas expansion.

The conference agenda includes...