TikTok Contributes ￡10 Billion in GVA and Supports 153,000 Jobs Annually to the UK Economy

July 15, News – According to a TikTok report compiled by the public policy research institute Public First, with additional analysis provided by EY, TikTok-driven economic activity contributed at least ￡10 billion in Gross Value Added (GVA) to the UK economy in 2025, accounting for approximately 0.3% of the UK's GDP, and supported around 153,000 jobs. Over ￡9 billion of this economic contribution came from the value generated by individuals and businesses discovering, promoting, and selling products and services through TikTok, with the remainder stemming from TikTok's direct investment in the UK market. Small and medium-sized enterprises (SMEs) have emerged as one of the primary beneficiary groups within the platform's ecosystem. Businesses using TikTok generated an additional ￡3.4 billion in output, with 84% of active SMEs reporting that the platform helped increase their sales. Furthermore, 28% of these businesses specifically hired staff for TikTok-related operations, directly creating 31,000 jobs. TikTok Shop's year-on-year growth reached 60%, establishing it as one of the UK's largest beauty retail platforms. Currently, over 300,000 small businesses have joined TikTok Shop, with live shopping sales growing 55% year-on-year and daily live sessions exceeding 6,000. Approximately 30% of young UK consumers (around 1.8 million people) use TikTok as their primary channel for fashion and beauty information. 80% of related businesses acknowledge the platform's recommendation mechanism as a driver for revenue growth, and 21% of creators focus on fashion, beauty, and skincare content, helping brands reach new customers. This trend indicates that the UK's fashion and beauty industry, valued at over ￡60 billion, is further integrating with the social media ecosystem, with TikTok's influence on consumer decision-making, brand marketing, and commercial growth continuing to expand. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm. This bot is still young; please contact run@ebrun.com or leave comments to help it grow.]