Who Will Become the Next Ten-Billion-Dollar Global Brand: Ren Zhenghao of the Service Trade Fund to Attend the 2026 Global New Brand AI Competitiveness Conference

On July 23rd, the 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference, themed "Leading the Way with Technology and Aesthetics," will be held in Hangzhou. Ren Zhenghao, Executive Director of the Service Trade Innovation and Development Guidance Fund (hereinafter referred to as the "Service Trade Fund"), has confirmed his attendance and will participate in the roundtable discussion titled "The Intersection of Brand Globalization and AI: Who Will Be the Next Ten-Billion-Dollar Enterprise?"

Mr. Ren Zhenghao has long been deeply involved in the fields of cross-border e-commerce and brand globalization, frequently sharing forward-looking insights at top-tier industry summits. He believes that globalization is essentially about reorganizing and optimizing the allocation of resources on a global scale. In any segment of a given industry, global collaboration can be achieved to find the optimal solution for cost and efficiency. At the same time, capital will increasingly prioritize compliance, deep category expertise, and long-term brand equity over sheer GMV (Gross Merchandise Volume).

The Service Trade Fund is a national-level industrial guidance fund jointly initiated and established by the Ministry of Finance, the Ministry of Commerce, and China Merchants Group, with participation from central government fiscal funds. It has a total target size of 30 billion RMB, with an initial phase size of 10 billion RMB. Operating under the principles of "fiscal capital guidance, social capital participation, market-oriented operation, professional institution management, and controllable risk," the fund primarily focuses its investments on three key directions: brand globalization, digital trade, and the health industry. Of its capital, 70% is allocated as a fund-of-funds, while 30% can be directly invested in corporate equity.

In the realm of cross-border e-commerce and brand globalization, the Service Trade Fund has established a comprehensive investment ecosystem covering the entire industry chain through its dual-driven model of "fund-of-funds and direct investment." The fund has invested in leading companies across the cross-border supply chain, such as Zongteng Group, J&T Express, ZIOTECH, SAVEWO, and Ugreen. Its investment portfolio spans all segments of the cross-border e-commerce industry chain, including logistics, digital marketing, intellectual property services, digital payments, and brand sellers.

The 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference is organized by Ebrun and co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the fields of cross-border trade and brand globalization. The conference will encompass case studies and experiences from brands across various categories, including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, as well as representatives from technology service sectors such as independent websites, marketing, logistics, and after-sales. Notably, it has also invited renowned investors, including the National Service Trade Fund, Sequoia Capital China, FreeS Fund, and China Renaissance, to present a new landscape of global, cross-domain, and full-category brand globalization.

Conference Agenda