Yandex Launches Market Average Metrics Comparison Tool

On July 14, it was reported that Yandex Seller Center launched a new analytical tool called "Market Average Metrics" on July 10, 2026. This tool automatically selects independent websites or brand official sites with similar profiles to the seller for comparison, based on factors such as store category, target audience, traffic volume, and geographical coverage. It simultaneously filters out the influence of large platforms like Wildberries and Ozon, helping sellers analyze their own performance in Yandex search in terms of exposure, clicks, and conversions. The "Growth Potential" section displays the dimensions where the store lags behind similar merchants, while the "TOP Categories" section presents leading indicators, helping sellers identify areas that need stronger promotion or categories where they have an advantage. This tool is available to all registered sellers. [Source: Ebrun Go. This article is generated by an automated writing robot developed by Ebrun. It uses algorithms to output e-commerce industry intelligence in real-time. This dog (the robot) is still very young. Welcome to contact run@ebrun.com or leave comments to help it grow.]