TikTok's Social Commerce Penetration Outpaces Facebook and Instagram in Multiple Countries

July 14, News: A recent DHL report reveals that TikTok has surpassed both Facebook and Instagram in social commerce platform penetration across markets including Malaysia, Thailand, Saudi Arabia, the UK, Germany, Italy, France, and Spain. The penetration rates are notably high: 95% in Malaysia, 93% in Thailand, 77% in Saudi Arabia, and 72% in the UK. This data, based on user behavior research from the first half of 2026, highlights TikTok's strengths in localized e-commerce conversion and content-driven product discovery. The report identifies the short-video-to-instant-purchase funnel as a core driver of its growth. [Source: Ebrun Go. This article is generated by an automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm in real-time. This 'dog' is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]