Temu Releases 2026 Intellectual Property Protection Report: Proactively Monitored Brands Exceed 15,000

According to foreign media reports, Temu recently released its Intellectual Property Protection Report for 2026, covering the period from June 2025 to May 2026, detailing the platform's progress and achievements in IP protection.

The report indicates that over the past year, the number of brands the platform proactively monitors has increased from over 5,000 to over 15,000. The ratio of proactively removed listings for potential infringement to those removed following complaints has risen from approximately 200:1 last year to 331:1. The platform's detection database now contains over 47 million images and 9.5 million keywords, with image coverage increasing more than eightfold compared to the previous year. The average processing time for IP complaints is under 24 hours. Over the past year, Temu has engaged with over 130 industry associations, nearly double the number from the previous year.

Temu utilizes a combination of proprietary screening technology and manual review teams to proactively identify and remove listings for infringing products. This proactive approach to discovering infringing activities can reduce the burden of rights enforcement for brand owners, particularly benefiting small and medium-sized businesses (SMBs) without dedicated IP teams. The platform has established pre-verification thresholds for seller onboarding. Over the past year, more than 40% of new seller applications were rejected during the verification process. During the same period, over 16,000 stores were removed from the platform for repeated violations of IP rules. All product listings are cross-referenced against the detection database before going live and remain under continuous monitoring post-launch.

Currently, Temu has rolled out a consumer alert feature across all its operational markets. Searches for terms related to counterfeit or fake goods will return no results and instead display a warning about the risks of counterfeit products. This feature blocks over 80,000 such searches daily.

Furthermore, Temu's 'Brand Guardian Program,' launched in April 2024, allows brand owners to embed their trademark and other IP information into the platform's monitoring system, accelerating the identification of infringements. The program has already onboarded over 3,000 brands, including approximately 500 small and micro enterprises. Participating brands, whether they have stores on Temu or not, receive one-on-one support and regular enforcement data.

Over the past year, Temu has engaged with over 130 IP-related associations, nearly double the number from the previous year. In April 2026, Temu joined the International AntiCounterfeiting Coalition (IACC), having previously joined its Market Advisory Committee. The platform also maintains cooperation with various domestic and international IP organizations, including the International Trademark Association (INTA) and the Union des Fabricants in France.