How Did China's Smart Bed Brand, with Tens of Millions of Sleep Data Points, Conquer the Globe? ShuFuDe's Cao Hui to Attend the 2026 Global New Brand AI Competitiveness Conference

On July 23rd, themed 'Leading the Way in Tech Aesthetics,' the 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference will be held in Hangzhou. Cao Hui, General Manager of ShuFuDe Smart Bed, has confirmed his attendance and will participate in the roundtable discussion titled 'Dialogue on Growth: The Intersection of Brand Globalization and AI - Who Will Be the Next Ten-Billion-Dollar Enterprise?'

Mr. Cao Hui possesses a combined background in software engineering and digital management. He has deep, hands-on industry experience, exploring viable pathways for the deep integration of AI with traditional manufacturing. From focusing on product technology R&D to driving the company's marketing digitalization and intelligence, he has built a data-driven business operation model in practice. He oversees the strategic AI layout, building the technical team from scratch, and pioneering new paths for AI-empowered business. Over the past decade, he has continuously driven marketing technology innovation, leading the company to open up a new growth curve centered on 'digital sleep' in its global operations.

ShuFuDe is a global leading brand in smart beds, and its parent company, Qisheng Technology (603610.SH), is an A-share listed company. To date, ShuFuDe smart beds have been sold in 59 countries worldwide, with cumulative sales exceeding 11.6 million units. The company has successively become the official smart bed supplier for the 2022 Beijing Winter Olympics and the official smart bed supplier for the Chinese Sports Delegation at the 2024 Paris Summer Olympics.

In 2025, ShuFuDe launched the world's first sleep intelligence entity, 'AI Little Shu.' As the world's first AI sleep intelligence entity, it can address health issues such as Obstructive Sleep Apnea (OSA), arrhythmia, and mental stress, marking the smart bed's evolution from 'passive monitoring' to 'active health management.' In May 2026, ShuFuDe released 'Digital Sleep OS 3.0,' opening the digital sleep platform to the public for free, achieving a leap from 'selling beds' to 'managing sleep.' ShuFuDe has also co-established the 'AI Database Computing Power Center' project with Westlake University, and the national 'Smart Bed' standard (GB/T 45231-2025), in which it played a leading role in formulating, has been officially implemented. In terms of global production capacity layout, the company has established production bases in the United States, Mexico, and Vietnam, forming a trinity global production system comprising 'China, North America, and Southeast Asia.'

The 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference is hosted by Ebrun and co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the fields of cross-border and brand globalization. The conference will encompass case studies and experiences from brands across various categories, including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, as well as representative companies or figures in technology services such as independent websites, marketing, logistics, and after-sales. The conference has also specially invited renowned investors, including the National Service Trade Fund, Sequoia Capital China, Frees Fund, and China Renaissance Capital, to present the new landscape of going global across all regions and categories.

Conference agenda