Lazada's New Category Misplacement Governance Rules Take Effect, Violations to Impact Traffic Weighting

July 13th news: Lazada has officially launched an upgraded, specialized governance rule targeting category misplacement in cross-border stores. Through a dual management mechanism of "real-time verification upon listing and long-term inspection of on-sale products," the platform aims to further strengthen compliance requirements for product classification. Violations will directly impact store traffic and product weighting. The platform implements tiered handling for different levels of category misplacement: for new listings with severe category misplacement, the system will directly block them, preventing completion of the listing; for minor classification errors, the platform provides a 7-day warning period for rectification, during which merchants can submit an appeal or adjust the product category themselves. If not addressed after the rectification period, the system will automatically move the product to a matching category; products that still do not meet requirements after adjustment will be forcibly delisted. Existing on-sale products will also be included in the inspection scope. Upon discovery of category misplacement issues, the same 7-day warning and rectification process will be executed. The platform stated that if a product's category is automatically adjusted by the system, its original search weighting and organic traffic may experience a significant decline, subsequently affecting the product's conversion performance and eligibility for platform campaigns. Merchants can access the rectification page via the path "Products - Product Management - Quality Warnings - Resolve Issues" and filter SKUs with category misplacement problems for handling. This specialized governance primarily targets violations such as cross-category bulk listing, ambiguous product classification, and unconventional category matching. For multi-category bulk listing sellers, the associated risks will further increase. Cross-border sellers need to promptly check their store's product classifications, perform accurate categorization based on the product's actual attributes, and complete category verification before releasing new products. Upon receiving a warning notification, adjustments or appeals should be completed within 7 days to mitigate the impact of category changes on traffic and search exposure. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithms in real-time. This dog is still young, welcome to contact run@ebrun.com or leave a comment to help it grow.]