AliExpress Launches "AI Opportunity Sourcing" Feature, Automatically Generates Over 95% of Market Trends

On July 13th, it was announced that AliExpress has launched the "AI Opportunity Sourcing" feature. This means that over 95% of the market opportunity trends on AliExpress will now be automatically generated by AI. Currently, merchants using the Platform Open Platform (POP), Full-Managed, and Overseas Managed models can all use this feature for free.

Specifically, the "AI Opportunity Sourcing" feature will bring six major benefits to cross-border merchants:

1. AI-Driven Intelligence: 95% of opportunities are AI-generated, providing high-quality leads based on consumption trends and supply scarcity.

2. Personalized for Each Merchant: Customized opportunities tailored to your store's historical data and supply chain characteristics.

3. Trend Insights: Lock onto emerging consumer directions in advance to seize first-mover advantages for potential bestsellers.

4. Opportunity Analysis: AI helps deconstruct the reasons behind each opportunity, using data to address concerns about launching products.

5. Enhanced Benefits: New products that align with identified opportunities can enjoy special subsidies and traffic support, with more transparent benefit structures.

6. Flexible Product Launch: No restrictions on launch channels; merchants can use the seller backend, ERP systems, etc., and enjoy benefits upon matching criteria.

It is noteworthy that AliExpress's "AI Opportunity Sourcing" not only provides suggestions for "definitive bestsellers" but also offers "consumer trend predictions." This allows merchants to move beyond passively following trends and instead proactively seize first-mover opportunities for bestsellers under new demand scenarios.

Product selection in cross-border e-commerce has long relied on operational experience, with small and medium-sized merchants often following trends only after a product has proven successful. AI-powered sourcing shifts the decision-making process from experiential judgment to data validation, enabling every merchant to gain comprehensive and advanced trend insights. This refocuses competition on core product strength and supply chain efficiency.

Public information shows that AliExpress has already launched a series of AI tools to help merchants achieve predictable business growth. These include "New Product Lightning Push" for ensuring a strong start for new items, and "AI Full-Site Promotion" for intelligent optimization of advertising campaigns. This creates a fully AI-driven chain from opportunity discovery and trend prediction to new product launch and advertising promotion.

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