Ozon to Build Logistics Center Exceeding 100,000 Square Meters, Expected to Boost Fulfillment Efficiency for China-Russia Cross-Border Sellers

On July 13, Russian e-commerce leader Ozon announced a major infrastructure development plan. The company will construct a fully integrated logistics center exceeding 100,000 square meters in the Altai Krai region. This facility aims to handle the region's continuously growing volume of online orders and provide logistics support for Chinese cross-border sellers targeting the Russian market. Data shows that in the first half of 2026, Ozon's order volume in Altai Krai increased 2.2 times year-over-year, with the number of active users growing by over 30% and the average number of orders per user rising by 60%. Notably, 47% of these orders originated from small towns with populations under 50,000, and order volume from villages and towns surged 130% year-over-year, indicating sustained release of consumption demand from lower-tier markets. The number of local merchants on the platform has surpassed 2,700, with total gross merchandise volume (GMV) reaching 3.3 billion rubles in the first half of the year, a 45% increase year-over-year. Additionally, dedicated platform sections provide local merchants with free product listing and traffic support.

Upon completion, the new logistics center is expected to accommodate up to 25 million product units, process hundreds of thousands of orders daily, and be equipped with high-speed automated sorting systems, which can achieve sorting efficiency 2-3 times that of manual operations. Combined with over 1,500 pickup points within the region, the center will further enhance the urban and rural delivery network. The deployment of automated equipment will effectively shorten the cycles for goods receiving, sorting, and last-mile delivery, while also reducing logistics damage and operational costs for cross-border goods in the final leg of delivery.

Altai Krai is a crucial transit hub in Russia's Far East. The operation of the new logistics center is expected to further improve the inventory management and regional distribution efficiency for Chinese cross-border sellers in the Russian market. It will also expand market opportunities for essential categories such as home furnishings, daily necessities, and small household appliances. Industry insiders suggest that China-Russia cross-border sellers should pay attention to the opportunities in Altai's lower-tier markets. They can optimize their overseas warehouse stocking strategies by leveraging the platform's warehousing infrastructure, utilize regional traffic sections to increase product exposure, and enhance store conversion rates and customer repurchase through the improved fulfillment system.

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