POIZON Launches 3C and Home Appliance Categories in Russia, Partners with Ruston for Local Delivery

On July 10, it was announced that Chinese trend-focused e-commerce platform POIZON (also known as ДЭВУ in Russia) has entered into a strategic partnership with Russian logistics solutions provider Ruston. The platform has officially launched the consumer electronics and home appliance categories in the Russian market, activating local delivery services. The initial rollout includes multiple categories such as audio-video equipment, personal care appliances, gaming accessories, smart devices, and small household appliances, featuring well-known brands like Xiaomi, Dyson, Dangbei, Bambu Lab, and UURMI. Users can enjoy domestic shipping services after placing orders, which significantly reduces delivery times and mitigates cross-border logistics risks. POIZON stated that as the platform continues its operations in Russia, consumer demand has shifted from solely acquiring global trendy products to an increased focus on delivery efficiency and shopping convenience. Therefore, the platform will continue to advance the development of localized services and category expansion. Previously, POIZON initiated a Local-to-Local model, with its first local partner being the Russian domestic cosmetics brand Farres. The launch of the 3C category marks a further expansion of POIZON's Russian business from a single fashion-focused category towards becoming a comprehensive e-commerce platform. [This article is sourced from Ebrun Go. Ebrun's automated writing robot, which uses algorithms to deliver e-commerce industry intelligence in real time. This bot is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]