POIZON Launches 3C and Home Appliance Category in Russia, Partners with Ruston for Local Delivery

On July 10, it was announced that the Chinese trendy e-commerce platform POIZON has entered into a strategic partnership with Russian logistics solutions provider Ruston. The platform has officially launched the consumer electronics and home appliance category in the Russian market, activating local delivery services. The initial phase includes categories such as audio-video equipment, personal care appliances, esports accessories, smart devices, and small household appliances, covering well-known brands like Xiaomi, Dyson, Dangbei, Bambu Lab, and UURMI. After placing an order, users can enjoy domestic shipping services, further shortening delivery cycles and reducing cross-border logistics risks. POIZON stated that as the platform continues its operations in the Russian market, consumer demand has gradually shifted from solely acquiring global trendy products to focusing on delivery efficiency and shopping convenience. Therefore, the platform will continue to advance the development of localized services and category expansion. Previously, POIZON had initiated a Local-to-Local model, with its first local partner being the Russian domestic cosmetics brand Farres. The launch of the 3C category marks a further expansion of POIZON's Russian business from a single fashion category towards a comprehensive e-commerce direction. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithms in real-time. This bot is still young, please contact run@ebrun.com or leave comments to help it grow.]