A New Cycling Species Unlocks Opportunities for Global Ecosystem Brands: Zhang Xingang of ROCKBROS to Speak at the 2026 Global New Brand AI Competitiveness Conference

On July 23rd, the 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference, themed "Leading the Way in Tech Aesthetics," will be held in Hangzhou. Zhang Xingang, Founder and Chairman of the ROCKBROS Group, has confirmed his attendance. At the event, he will share insights on "Advancing the Ecosystem," discussing how a new cycling species, driven by new lifestyles, can catalyze growth opportunities for global ecosystem brands.

As a dedicated cycling enthusiast, Mr. Zhang Xingang once rode 2,400 kilometers in a single journey from Chengdu to Lhasa. Under the moniker "Principal Zhang," he has led his cycling club, leaving its mark across China. He was also one of the earliest members in Yiwu to venture into cross-border e-commerce. In 2013, Zhang Xingang decided to transition from distributing generic "white-label" products to building his own brand. Subsequently, ROCKBROS gradually established its overseas warehousing network. Turning his personal passion into a business, Zhang expanded from accessories and apparel to complete bicycles, completing a transformation from "selling goods" to "building a brand."

Founded in 2010, the ROCKBROS Group primarily focuses on cycling equipment and components and has now expanded into complete bicycle business. Through platforms like AliExpress, Amazon, and eBay, its products are sold in over 100 countries worldwide, achieving coverage across six major regions: North America, Europe, Japan & South Korea, Australia, South America, and Southeast Asia. The group has developed into a comprehensive sports and outdoor conglomerate, housing multiple sub-brands including ROCKBROS, ROAD TO SKY, VeloNuts, Qunature, and TVI.

To date, the ROCKBROS Group has established overseas fulfillment centers in key markets such as the United States, the United Kingdom, Germany, Japan, and Australia. In 2024, the group's global annual sales reached 1 billion RMB, with overseas business accounting for 70% of the total. In the first half of 2025, its global Amazon stores alone contributed over $100 million in revenue. Multiple products consistently rank as Amazon Best Sellers, with items like bicycle handlebar phone mounts long holding the top spot in their sub-categories.

Regarding technology investment and product innovation, ROCKBROS has significantly increased its investments in heavy assets in recent years. In 2025, the company invested heavily in establishing its own mold factory, with equipment investment alone reaching 17 million RMB, utilizing aerospace-grade precision equipment to deepen its consumer goods manufacturing capabilities. Concurrently, it invested in three external factories and built four new factories from scratch, achieving greater product autonomy and control. The group also maintains its own R&D team and implements a modular production system for efficient management of tens of thousands of SKUs. In 2023, ROCKBROS entered the complete bicycle market and established a global strategic partnership with Italy's ITM, building a complete ecosystem described as "accessories driving traffic, bicycles creating synergy, overseas stores plus community." From components to complete bicycles, from online to offline, ROCKBROS is exploring the path of becoming a global ecosystem brand led by new lifestyles, positioning itself as a new species in cycling.

The 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference is hosted by Ebrun, co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the fields of cross-border trade and brand globalization. The conference will encompass case studies and experiences from brands across various categories including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, as well as representatives from technology service sectors like independent websites, marketing, logistics, and after-sales. Notably, it has also invited renowned investors such as the National Service Trade Fund, Sequoia Capital China, FreeS Fund, and China Renaissance Capital to present the new landscape of global, omnichannel, and full-category overseas expansion.

Conference Agenda