Metric.vn: Vietnam's Online Electronics Sales Surge 52% in First Five Months, Shopee Commands 83% Market Share

July 9, Ebrun - According to data from the Vietnamese e-commerce analytics platform Metric.vn, the total sales of electronics on Vietnam's four major platforms—Shopee, TikTok Shop, Lazada, and Tiki—reached 8150 billion VND (approximately 230 million RMB) in the first five months of 2026, marking a year-on-year increase of 52%. The total sales volume reached 1.4 million units, and the number of merchants increased by 30% year-on-year. Among them, Shopee maintained its leading position with an 83% market share, while TikTok Shop, with a remarkable 172% year-on-year growth, increased its market share to 12%. Consumer trends in Vietnam clearly favor value for money. Notably, sales of mid-range models priced between 10 million and 20 million VND surged by 192% year-on-year, while sales of high-end models priced above 30 million VND saw a slight decline of 6%. In the smartphone category, Apple maintained the top position in sales, but its growth rate was only 8% year-on-year. Brands like Honor, OPPO, Xiaomi, and Samsung demonstrated more prominent growth performance. In the computer category, Apple's sales surpassed Dell for the first time, becoming the top brand by sales. Brands like Lenovo and ASUS also saw significant sales growth. For 3C cross-border sellers targeting the Vietnamese market, it is advisable to focus on developing SKUs for mid-range products, prepare compliance documents similar to the Eurasian Conformity (EAC) in advance, utilize TikTok Shop's content marketing scenarios to test potential products, and pay attention to promotional resource placements on the Shopee platform. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun. It delivers e-commerce industry intelligence using algorithms. This AI is still young; please contact run@ebrun.com or leave comments to help it grow.]