How Brands Solve the Puzzle of Global Organizational Management: Jun Yang from Sequoia China to Attend the 2026 Global New Brands AI Competitiveness Conference

On July 23rd, the 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brands AI Competitiveness Conference, themed "Sprinting Ahead with Tech Aesthetics," will be held in Hangzhou. Jun Yang, an Investment Partner at Sequoia China, has confirmed his attendance. He will deliver a keynote speech on the theme "Global Organization," sharing insights on "How to Manage a Global Enterprise and Achieve Win-Win Outcomes with Local Markets."

Mr. Jun Yang is an Investment Partner at Sequoia China, focusing on investments in the consumer and international expansion sectors. Before joining Sequoia and transitioning to a career as an investor, he had extensive experience in the global retail and e-commerce industries. He served as the Vice President of Amazon China, holding various leadership roles including Head of Strategic Account Management for Amazon Global Selling in the Asia-Pacific region, Head of Amazon Business, and overall leader for cross-border e-commerce operations in Korea and Southeast Asia. Over the past decade, he has been dedicated to helping tens of thousands of high-quality manufacturers and brands from Asia expand into overseas markets online, building them into global brands. He spearheaded the establishment of a cross-border team management system in the Asia-Pacific region and a nationwide localized international expansion service ecosystem, accumulating rich experience in cross-cultural team management, global strategy implementation, and industrial ecosystem governance. Previously, Mr. Yang worked in international procurement for major global retailers TESCO and Metro, with over a decade of experience in physical retail across the UK, Germany, Turkey, and China.

In terms of industry development, Mr. Jun Yang is a core advocate and practitioner of high-quality international expansion for Chinese brands. He advocates leveraging the advantages of China's industrial supply chain to pursue a digital, brand-oriented, and high-quality international expansion path. He was among the first to propose a cross-border e-commerce development paradigm driven by both B2B and B2C models, effectively promoting the transformation and upgrading of China's traditional foreign trade and cross-border industries, and providing crucial industry methodology and practical guidance for the branding and globalization of Chinese manufacturing. Several years ago, Mr. Yang demonstrated foresight by discussing with Mr. Min Zheng, Chairman of Ebrun, the competitive advantages for brands going global based on "speed over slowness and novelty over tradition," as well as the industrial prospects of unleashing the "engineer dividend." Sequoia China has invested in over 1,700 companies at home and abroad, many of which have emerged as companies with distinct technological features, innovative business models, high growth potential, and strong development prospects. To date, more than 180 portfolio companies of Sequoia China have successfully gone public, and over 140 private companies have developed into unicorns. In recent years, Sequoia China has been increasingly active in the international expansion and globalization strategies of its portfolio companies, forming a unique methodology of "Investment + Empowerment + Global Organization."

The 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brands AI Competitiveness Conference is organized by Ebrun, co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the fields of cross-border e-commerce and brand globalization. The conference will encompass case studies and experiences from brands across various categories including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, as well as representatives from technology service sectors such as independent websites, marketing, logistics, and after-sales. Additionally, it has specially invited renowned investors from institutions like the National Service Trade Fund, Sequoia China, Frees Fund, and China Renaissance Capital to present a new landscape of global, omnichannel, and all-category international expansion.

Conference Agenda