TikTok Shop's US FBT Service Rolls Out Multiple Benefits: Cost Reduction, Fee Rebates, SIOC Shipping, and Oversized Item Channels

【Ebrun Exclusive】On July 8, TikTok Shop released a series of significant policy benefits for US merchants using the Fulfilled by TikTok (FBT) service, focusing on cost reduction, packaging, and large-item fulfillment. These include an incentive program for fulfillment fee rebates, the launch of a Ship In Own Container (SIOC) feature, a reduction in fulfillment rates for large items, and the opening of a channel for oversized items.

Regarding the fulfillment fee rebate, the platform introduced a long-term incentive campaign to encourage merchants to increase their usage of FBT warehouses.

According to the campaign schedule, the overall activity period runs from April 1, 2026, to September 30, 2026, Pacific Time. Merchants must register to participate, with calculations and settlements conducted monthly on an individual basis without cross-month carryovers or retroactive payments for past months.

The calculation baseline is uniformly anchored to the total number of FBT delivered orders for the merchant's store in February 2026. If there were no delivered orders in February, the baseline is recorded as 0. Stores that achieve an increase of 600 or more delivered FBT orders above this baseline in a given month are eligible for support.

The support standard is 10% of the standard fulfillment fees corresponding to the incremental orders, with a maximum rebate of $1 per item. A maximum of 600,000 orders per store per month can be counted towards the incentive. Order counts are based on packages marked as 'Delivered' status within the month, strictly divided by delivery date.

For example, an established merchant who delivered 200 FBT orders in February and achieves 1,000 delivered orders in April would receive a 10% rebate on the fulfillment fees for the 800 incremental orders. A new merchant with no delivery record in February who delivers exactly 600 orders in a subsequent qualifying month would receive the full support for all 600 orders.

It is important to note that in multi-store scenarios, each store must register separately, with data calculated independently; order volumes cannot be combined across stores to meet the threshold.

In terms of packaging, FBT has officially launched the Ship In Own Container (SIOC) feature, allowing eligible products to be shipped directly in their original packaging, bypassing the secondary packaging process within the platform's warehouses. This not only helps simplify merchant preparation processes but also reduces packaging material consumption at the source.

There are two paths for applying to enable the SIOC feature: automatic approval and manual review.

If a product simultaneously meets the criteria of being non-liquid, non-fragile, containing no sharp parts, not classified as dangerous goods or hazardous materials, having a historical damage rate below the platform's specified threshold, and having no mandatory requirement for additional outer packaging, the merchant can initiate the application directly without submitting any supporting documents, and it will take effect quickly.

If a product does not meet all the automatic criteria, the merchant can upload compliant drop test videos, photos of the complete packaging, or official packaging test reports (e.g., ISTA, ASTM) to complete the application through the manual review channel.

Concurrent with the cost and packaging adjustments, changes to fulfillment rates for large items have also been implemented.

Effective May 20, 2026, Pacific Time, FBT has officially reduced the fulfillment fee rate for single items within the 16 to 50-pound weight range, precisely covering medium to heavy large items. Compared to the previous fee structure, the cost per order has been reduced by $0.10 to $5.

In addition to the rate reduction, the platform will also unlock fulfillment capabilities for oversized items this month.

The new fulfillment channel will break through previous size and weight limits, supporting items with an actual weight exceeding 50 pounds or with any single dimension exceeding 26 inches to be fulfilled through FBT warehouses. This means that oversized and overweight categories such as furniture, home appliances, sports equipment, and industrial parts, which were previously unable to be shipped via FBT, will soon gain a stable warehousing and fulfillment channel.

Ebrun will continue to track and report on this development.