Congratulations to Horseshoe Club Member Wang Zili for Being Listed on the 'Forbes Cross-Border E-commerce 30 Under 30'!

[Original by Horseshoe Club] Recently, the "2026 Forbes China Next-Gen Cross-Border E-commerce 30 Under 30 Selection," jointly initiated by Forbes China and Amazon Global Selling, officially announced its list and held an award ceremony in Hangzhou. Wang Zili, a member of the Horseshoe Club and the Founder & CEO of Shenzhen LiEr Technology Co., Ltd. (EarFun), was successfully selected, becoming a next-generation leader in the consumer electronics audio sector for global expansion.

Award Ceremony

According to the award ceremony, this selection targets young entrepreneurs in China's cross-border e-commerce field. It conducts a comprehensive evaluation across multiple dimensions, including innovation capability, corporate growth potential, industry influence, and long-term value. The aim is to discover the new industry forces reshaping the global supply chain and defining the new image of Chinese brands.

Two Decades in Audio: Breaking Through with Technology in the Overseas Market

After twenty years of deep involvement in the audio industry, Wang Zili identified a persistent industry dilemma: exorbitant premiums for high-end brands, compromised experiences for mass-market products, leaving a long-term gap in the middle.

This became the founding vision for EarFun: to bring flagship-level audio quality back to mainstream price points. From the outset, the brand chose the more challenging path: not competing for market share with low prices, but building genuine technological barriers through independent R&D.

Leveraging the R&D capabilities of a National High-Tech Enterprise, the team successively developed three core proprietary technologies: QuietSmart? Adaptive Noise Cancellation, SweatShield? Waterproofing, and BassSurge? Low-Frequency Enhancement. This technical prowess fulfills the brand promise of "flagship sound at an accessible price."

From repeated tuning of acoustic drivers to ergonomic refinement of the wearing structure, every detail addresses the same question: How can a great product be made affordable for more people? The team's answer is—don't lower standards, just change the price. This is the true meaning of "technology democratization."

Letting Products Speak: Dual Validation from Global Markets and Prestigious Awards

Solid product strength is the brand's confidence in navigating market cycles and has enabled EarFun to quickly establish a foothold in mature global markets.

By deeply cultivating core channels like Amazon in Europe, the US, and Japan, the brand consistently ranks in the top 2 in the headphone category in Germany and maintains leading positions on bestseller lists in the US, Japan, and multiple European countries. Its business now covers over 100 countries and regions worldwide.

Beyond market recognition, acclaim from professional circles has followed closely.

A selection of EarFun's honors

From the CES Innovation Award to the German Red Dot Design Award, from five consecutive Gold Awards at Japan's VGP to recommendations from over 200 authoritative global media outlets—each honor is the most direct validation of the "Product is King" philosophy.

By adhering to triple localization (product, content, and channels) and upholding quality and sustainable development, EarFun is gradually reshaping global consumers' perception of Chinese audio brands.

Adhering to Product Fundamentals and Long-Termism

Behind the impressive market performance is EarFun's consistent foundational principles: Product is King, Technological Innovation, and Long-Termism.

Among these, "Product is King" is the brand's unwavering primary rule.

At EarFun, the product is seen as the most direct bridge connecting the brand to users. Only by refining the experience to the extreme can lasting user trust and word-of-mouth be earned. The hundreds of tuning sessions for acoustic drivers, the multiple ergonomic validations of the wearing structure, and the repeated testing to resolve a call noise issue... Behind every detail lies concrete embodiment of R&D investment and meticulous refinement. At EarFun, this is never just a slogan; it is an action principle placed at the top of all work priorities.

Data Source: Official Statistics (as of June 2026)

This selection for the Forbes China Next-Gen Cross-Border E-commerce 30 Under 30 is recognition from the industry for Mr. Wang Zili's entrepreneurial achievements and, more importantly, high affirmation of EarFun's global expansion path and brand value.

In the future, EarFun will continue to be driven by technological innovation, with user experience at its core. It will remain deeply committed to the global audio arena, connecting users worldwide with better products—letting the world hear great sound from China!

Introduction to Horseshoe Club Member

Founder of Shenzhen LiEr Technology Co., Ltd., Wang Zili, graduated from Wuhan University of Technology in 2006 with a major in Electronics. With 20 years of experience in audio product R&D, he has previously worked at renowned companies like TCL and KuGou and collaborated with brands such as Sony, JBL, and Philips. He possesses extensive experience in large-scale operations, brand management, and cross-border expansion.

In 2018, he co-founded LiEr Technology (EarFun) with senior audio engineers, assembling core teams in acoustic R&D, hardware structure, software algorithms, and overseas operations, focusing on building the EarFun audio brand for overseas markets. Adhering to a strategy of proprietary technology and premium products, he has led the team to secure over a hundred headphone patents. With core product advantages in noise cancellation, sound quality, and long battery life, the brand won prestigious honors like the CES Innovation Award and CNN Editor's Choice Award within just three years of its establishment. It was subsequently featured by major US TV networks and has since won numerous international awards, including the iF Design Award, Red Dot Award, IFA Innovation Award, Japan's VGP Gold Award, and holds the National High-Tech Enterprise certification.

About Horseshoe Club

Horseshoe Club is a high-end, practice-oriented community under Ebrun, dedicated to brand globalization. It is led personally by Liu Chen, Co-founder of Ebrun and CEO of Horseshoe Club.

We are committed to breaking cognitive boundaries, empowering Chinese enterprises to advance their strategies from regional to global, and accelerating the development of new global competitiveness. By gathering practical mentors and industry-leading experts, we focus on benchmark learning, resource connection, and closed-door co-creation to explore growth paths for globalized brands.

Keep galloping, grow upward.