SPN AI Unleashes Platform Dividends: Amazon's Qiu Sheng to Attend the 2026 Global New Brand AI Competitiveness Conference

On July 23, the 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference, themed "Leading the Way in Tech Aesthetics," will be held in Hangzhou. Qiu Sheng, Vice President of Amazon China and Head of Market and Business Development for Amazon Global Selling in the Asia-Pacific region, has confirmed his attendance. He will share insights on how to leverage the SPN AI full-link service network, platform dividends, and an intelligent service provider network to help overseas brands efficiently complete their global layout and enhance operational efficiency.

Amazon has long been committed to helping Chinese brands go global through its platform. Currently, it has opened 19 overseas marketplaces to Chinese sellers, covering over 200 countries and regions worldwide, connecting hundreds of millions of active users and over 200 million Prime paid members. In 2025, the number of new product listings by Chinese sellers on Amazon's global marketplaces increased by nearly 25% year-on-year. The number of sellers with annual sales between $2 million and $8 million grew by over 20%, and the number of sellers surpassing $10 million in sales increased by nearly 30%, fully demonstrating the strong growth momentum of Chinese brands on Amazon.

SPN (Service Provider Network) is a one-stop service provider network built by Amazon for sellers. It has now gathered over a thousand high-quality service providers, covering 9 major categories and over 40 service scenarios, including logistics, overseas warehousing, compliance and taxation, operational support, and marketing promotion, spanning 19 global marketplaces. In 2026, the SPN strategy will undergo a comprehensive upgrade. Leveraging Amazon's generative AI technology, it will create a natural language conversational intelligent search experience, allowing sellers to accurately match with needed service providers through everyday conversation, significantly reducing cross-regional and cross-category connection costs. The Seller Assistant will be upgraded to an Agentic AI agent. Over 98% of Chinese sellers surveyed already use AI tools when operating their Amazon stores. The latest research from Ebrun Think Tank shows that over 80% of service providers report that sellers are no longer satisfied with generic tools but prefer vertical solutions tailored to their specific product categories and business scenarios. Sellers' demand for AI services is undergoing a profound transformation. Among sellers already using Agentic AI agents, 16% have advanced to deploying AI workflows or agents. The deep integration of SPN and AI consolidates service capabilities previously scattered across logistics, compliance, marketing, and operations into an intelligent full-link workflow, helping sellers achieve efficiency gains across the entire chain from product selection insights and service provider matching to global operations, potentially significantly shortening the new product launch cycle.

The 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference is hosted by Ebrun, co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the cross-border and brand globalization field. The conference will encompass case studies and experiences from brands across various categories, including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, as well as representative companies or figures from the tech service sectors such as independent websites, marketing, logistics, and after-sales. It has also specially invited renowned investors, including the National Service Trade Fund, Sequoia China, FreeS Fund, and China Renaissance, to present a new landscape of global, omnichannel, and all-category overseas expansion.

Conference agenda.