Enhancing Seller Transparency: Ozon and Wildberries Announce 45-Day Advance Notice for Major Policy Changes

[Ebrun Original] July 5th, Russian e-commerce platform Ozon recently announced that starting July 1, 2026, the notification period for changes to seller offers will be extended from the previous 14 days to 45 days. The company stated that this move aims to provide entrepreneurs on the platform with the maximum possible window for business planning and to reduce uncertainty caused by rule changes.

To implement this adjustment, Ozon has established a three-tier notification system, setting different notification deadlines based on the nature and impact of the changes.

Among them, adjustments significantly impacting sellers' finances and operations, including commissions, logistics fees, and penalty rules, will be notified 45 days in advance;

Price adjustments for partner services or value-added services that sellers can opt out of, as well as other important changes not falling under the 45-day category, will be notified 15 days in advance;

All improvements, rate reductions, promotions, discounts, new product launches, and contract revisions made to comply with regulatory updates that do not increase sellers' burdens or require business adjustments will be notified at least 1 day or earlier.

Ozon also stated that the platform has already implemented most of the provisions from the draft 'Platform Economy Law' in its actual operations, such as notifying sellers about participation in promotional activities at least five working days in advance.

Coincidentally, in June 2026, another Russian e-commerce giant, Wildberries, made a similar decision. The platform became the first digital platform to respond to the requirements of the new version of the 'Platform Economy Law.' The extended notification period will apply to changes in key partnership terms affecting financial cooperation conditions, commission amounts and calculation methods, main service rates, and logistics and warehousing rules.

The aforementioned measures are closely related to Russia's ongoing legislative process.

In July 2025, Russia passed the 'Platform Economy Law,' which will officially take effect on October 1, 2026, applying to all participants in online transactions and services, including digital platforms, sellers, buyers, and pickup point operators. The law requires the establishment and maintenance of a directory of intermediary digital platforms to ensure transparency in platform operations and create a fair business environment.

During the drafting of the 'Platform Economy Law,' the Russian government repeatedly emphasized that platforms cannot suddenly modify cooperation terms; otherwise, sellers would not have sufficient time to adjust inventory, procurement, pricing, and advertising budgets.

This principle was later incorporated into an industry self-regulation agreement signed jointly by several major Russian platforms, becoming a specific measure for platform companies to implement legal requirements. The recent extension of notification periods by Ozon and Wildberries unfolds precisely against the backdrop of this regulatory framework being gradually implemented.

Ebrun will continue to track and report on this information. To learn more about information related to this article, please scan the QR code to follow the author's WeChat.