Laser Engraving Firm xTool Unveils First UV Printer as European Business Doubles in First Half

[Ebrun Original] Recently, laser engraving company xTool held a European brand launch event in Berlin, Germany, officially introducing its first UV printer product, the xTool O1.

As a new product from xTool targeting multi-material creative scenarios, the O1 integrates UV, DTF, DTG, and UV DTF printing capabilities into a single device, suitable for a wide range of materials including wood, metal, acrylic, glass, stone, fabric, and leather. While laser engraving's role is shaping, the O1 adds the capability of coloring. The launch of this new product also marks xTool's further expansion from laser cutting and engraving into the realm of full-color, multi-material printing.

"xTool is evolving from a laser creation tool into a more comprehensive personal creative tool platform," said Wang Jianjun, founder and CEO of xTool, at the launch event. "In the past, xTool was primarily recognized by users for its laser cutting and engraving products. As user creative demands continue to expand, xTool is persistently pushing the boundaries of its product offerings, extending from laser cutting and engraving to more creative methods like DTF printing and UV printing, helping users more smoothly complete the entire process from inspiration and design to production and final product delivery."

Additionally, xTool launched the Atomm creator platform and utilizes AI tools like AImake to help users accelerate the transformation from idea to design and from design to production. Currently, AImake has assisted over 300,000 creators in completing their own works.

The choice of Europe for this new product launch also reflects xTool's ongoing efforts to strengthen its presence in the European market. It is reported that in the first half of this year, xTool's European business grew by 100% year-over-year. Presently, xTool serves over 100,000 businesses and creators in Europe, with application scenarios spanning multiple industries such as apparel, signage production, gift customization, home decor, pet supplies, and creative services.

In November 2025, xTool had over 300 offline experience spaces in Europe; by June 2026, this number had grown to over 750, covering more than 15 countries. Simultaneously, xTool continues to build its local European team, service centers, and a multilingual after-sales support system. With its European headquarters established in Germany, the company aims to bring its team, expertise, and support services closer to European creators and the local market.