AI-Powered After-Sales: Transforming the Trillion-Dollar Returns Market? Seel's Chen Yalu to Attend the 2026 Global New Brand AI Competitiveness Conference

On July 23rd, the 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference, themed 'Leading the Way in Tech Aesthetics,' will be held in Hangzhou. Mr. Chen Yalu, Global VP & Asia Pacific General Manager of Seel, has confirmed his attendance and will participate in the 'Dialogue on Growth: The Intersection of Brand Globalization and AI - Who Will Be the Next Ten-Billion-Dollar Enterprise?' session.

Mr. Chen Yalu brings 16 years of hands-on and management experience from top-tier fintech companies, having held key management positions in core business lines at Ping An Property & Casualty Insurance, Alibaba Group, Ant Group, and ZhongAn Online. After joining Seel, he successfully spearheaded the company's market entry and rapid growth in the Asia-Pacific region.

Seel is a globally leading AI-powered after-sales service platform headquartered in San Francisco, Silicon Valley. The company is dedicated to transforming traditional after-sales costs into drivers of brand growth. By offering an integrated 'After-Sales Protection & AI Digital Workforce' solution via a direct-to-consumer (DTC) site plugin, Seel precisely addresses cost risks associated with logistics, returns, and extended warranties for brand e-commerce while simultaneously boosting conversion rates on DTC sites.

In terms of after-sales protection, Seel has established a 'Global Credit Partner Network,' achieving deep collaboration with top international financial institutions like the over-150-year-old Great American Group and Assurant. Seel itself holds all necessary licenses and qualifications to operate its business in the United States. Regarding data security, Seel has obtained SOC2 certification and complies with GDPR and CCPA standards. The company has successfully completed four rounds of funding from globally renowned investment institutions such as Lightspeed Venture Partners and Sequoia Capital.

Currently, Seel serves over 9,000 global brands, with its after-sales protection services benefiting more than 30 million consumers in Europe and America. Its partner brands include leading Chinese global brands like Anker Innovations, Creality, Dreame, and Flower Knows, as well as globally recognized names such as Reebok and Champion.

In terms of AI capabilities, Seel has developed an AI Digital Workforce system, continuously refined based on tens of millions of real after-sales data points, focusing on core scenarios like customer service, risk control, reputation management, and sales growth. Through the deep integration of multifunctional AI collaboration, human-like conversational interaction, and a dynamic risk-pricing engine, Seel achieves second-level response times and a streamlined experience for after-sales issue resolution. Utilizing a 'Human + AI Digital Workforce' hybrid service model, Seel responds to or resolves 98% of email inquiries within 30 minutes. Its AI risk control system can complete rapid verification and processing within 5 minutes, with a median after-sales processing cycle of just 3.2 hours. Seel maintains an 'Excellent' rating on Trustpilot, with customer satisfaction exceeding 98%.

The 10th Global Cross-Border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference is organized by Ebrun and co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual bellwether event in the cross-border and brand globalization sectors. The conference will encompass case studies and experiences from brands across various categories, including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, as well as representative companies and figures from the technology service fields of DTC sites, marketing, logistics, and after-sales. The event also specially invites renowned investors from institutions such as the National Service Trade Fund, Sequoia Capital China, FreeS Fund, and China Renaissance Capital to present the new landscape of global, cross-channel, and cross-category brand internationalization.

Conference Agenda