Amazon to Enforce Mandatory Country of Origin Validation for US, EU, and UK FBA Shipments Starting July; Shipments Without COO to Be Blocked

July 2nd, 2024 – Starting June 30, 2026, Amazon will fully implement a mandatory Country of Origin (COO) information validation mechanism for all FBA-listed ASINs on its US, European, and UK marketplaces. Any product listing without COO information will be automatically blocked by the system from creating new FBA inbound shipments and will be intercepted upon submission. Existing or in-transit shipments may also be rejected at fulfillment centers due to missing information. This policy upgrade is closely tied to updates from US Customs' ACE filing system, which in May introduced the F865 error code and, starting in June, began requiring a complete match between HTS codes and country of origin data. The system has shifted from post-shipment audits to pre-clearance interception. Amazon is also moving its compliance review point forward to the shipping stage. The scope of enforcement has expanded from previously covering only cross-border orders within Europe and the UK to now encompassing all FBA products across all marketplaces. Regardless of whether products are manufactured in China, Southeast Asia, or the US, complete COO information is required. Sellers must navigate to "Inventory → Manage All Inventory → Edit → More Details → Country/Region of Origin" to fill in COO information for ASINs, either individually or in bulk. The entry must be the standard English country name (e.g., 'China' for products made in China), ensuring backend information matches the physical product packaging. ASINs failing to meet this compliance requirement may face risks including shipment creation failure, listing display restrictions, account performance penalties, and US customs declaration rejections. Sellers are advised to promptly verify and complete the information to avoid disruptions to peak season replenishment. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm as they happen. This bot is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]