Instagram and Shopee Launch New Affiliate Marketing Feature in Thailand

On July 2nd, Meta and Shopee officially launched the Instagram × Shopee affiliate marketing collaboration feature in Thailand. Creators can link their Instagram professional accounts to their Shopee affiliate marketing accounts. They can then directly tag Shopee products in their Reels short videos or Feed posts. Users can click on these tags to be redirected for purchase, and creators earn commissions on eligible orders. This feature is now fully available in Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, Taiwan (China), and Brazil. As of March 2026, over 5 million creators globally have completed the Shopee affiliate binding, with approximately half being first-time participants. Concurrently, the two companies are testing an affiliate advertising solution on a small scale. With creator authorization, brands can use creators' content for paid advertising campaigns to amplify reach. It is recommended that brands and sellers in the Southeast Asian and Brazilian markets leverage this feature to build a KOL/KOC distribution matrix. By incentivizing localized content seeding through the affiliate commission mechanism, they can enhance overall conversion performance. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun, which uses algorithms to deliver e-commerce industry intelligence in a timely manner. This AI is still young; feel free to contact run@ebrun.com or leave a comment to help it improve.]