AI Competitiveness of Global New Brands: A New Decade of Opportunities in Cross-border E-commerce

Since the first China Cross-border E-commerce Comprehensive Pilot Zone was established in Hangzhou in 2015, the new decade is looking towards brand globalization. Chinese brands going global are currently in two pivotal, epoch-making sprints. Facing the sprint of 'Integrated R&D, Production, and Sales,' research-driven brands use technology and aesthetics as their passports to cross borders and cultures. Facing the 'AI' sprint, in a brand ecosystem where the left brain, right brain, and AI converge, platforms, products, services, and organizations are building new competitiveness for brand globalization with AI.

On July 23rd, in Hangzhou, the 10th Global Cross-border E-commerce Summit and the 2026 Global New Brand AI Competitiveness Conference will take 'Sprinting with Tech Aesthetics' as its theme, gathering brand decision-makers, ecosystem partners, and industry leaders to jointly explore product innovation, ecosystem advancement, AI agent implementation, and global organizational transformation in the AI era.

01

Platforms and Service Providers Announce AI Progress and Deployment: What New Landscape Will Emerge for Brands Going Global?

This conference unprecedentedly gathers AI insights from leading platforms and independent stores across all categories.

Zhang Kuo, Vice President of Alibaba Group and President of Alibaba.com: Explains how Accio Work opens up omnichannel and product creation opportunities for brands going global.

Qiu Sheng, Vice President of Amazon China and Head of Amazon Global Selling Asia Pacific Market and Partnership Expansion: Reveals how SPN AI enhances the efficiency of the full-service network.

Shen Chengang, Founder and CEO of Meetsocial, a subsidiary of Feishu Shennuo: Deconstructs the full-chain value reshaping and technological innovation of the new generation of AI Agents for overseas marketing.

Qiao Guanyuan, Vice President of SHOPLINE: Explains in detail how Agentic AI tackles cross-border competition intensity and ignites new momentum for the globalization of independent stores.

The three core gateways for going global—platforms, marketing, and independent stores—are simultaneously implementing AI strategies. A consensus on intelligent transformation has been fully formed at the infrastructure level. Brands that remain hesitant may miss the new wave of dividends.

02

Brand Topics Focus on 'Scaling Up and Expanding Product Lines': Two Dialogues on Global Brand Growth, Who Will Seize the Next Wave of Opportunity?

The two themed roundtable discussions at the conference have different focuses, but their core revolves around the growth logic of 'AI + Brand Globalization,' posing two key self-assessment questions for companies expanding overseas.

Morning Session [Dialogue on Growth]: At the Intersection of Globalization and AI, Who Will Be the Next Ten-Billion-Yuan Brand: Ren Zhenghao, Executive Director of the National Service Trade Fund; Pan Zhidong, President of the Global AI Hardware Business Group of Dreame; Cao Hui, General Manager of Sfds; Chen Yalu, Global VP & Asia Pacific General Manager of Seel, engage in dialogue. Hosted by Liu Chen, Co-founder of Ebrun and CEO of Mati Club, the core topic is identifying the capabilities that enable companies to grow into the next batch of ten-billion-yuan overseas brands.

Afternoon Session [The 'New' Dialogue]: How AI Creates New Categories, New Brands, and New Competitiveness: Chen Bin, Founder/Chairman of Loock Technology; Zhang Xiaolin, Founder and CEO of CATLINK; Mao Song, Founder of NAVO Lingzhi Wujie; Li Xiaohua, Founder of Jinyongxin Technology, take the stage. Hosted by Shen Ying, Executive Director of FreeS Fund, the discussion probes: How are new categories achieved? How are new products defined? How is AI competitiveness built?

One session focuses on breaking through existing scale, the other on exploring new incremental markets. Together, they comprehensively cover the two core development demands of brands going global.

03

Higher-Level Strategy: 'Sprinting with Tech Aesthetics,' How Can We Seize It?

Centered on the annual theme 'Sprinting with Tech Aesthetics,' the conference progressively deconstructs it from three dimensions: cognition, mindset, and organization, inviting heavyweight guests to share actionable insights at each level.

Cognitive Level, Top-Level Contemplation on Tech Aesthetics: A leading figure in tech aesthetics opens with a sharing session, clarifying the underlying logic of integrating technology and aesthetics as Chinese brands go global, solidifying the top-level cognitive framework for brand globalization.

Mindset Level, Breaking Through in Global Brand Mindset: Jiang Nanchun, Founder and Chairman of Focus Media, opens the afternoon session, focusing on capturing the minds of overseas consumers and solving cross-cultural marketing challenges for Chinese brands expanding overseas.

Organizational Level, Implementing Global Team Management: Yang Jun, Investment Partner at Sequoia Capital China, shares before the closing remarks, addressing the pain points of multinational enterprise management and deconstructing practical solutions for building global teams and coordinating with local teams.

The conference concludes with Zheng Min, Chairman of Ebrun and Dean of Ebrun Think Tank, releasing the '2026 Global New Brand AI Competitiveness Report' as the final highlight. Industry viewpoints and practical methodologies are all integrated into the research report, providing systematic reference for attending companies.

04

Broader Perspective: Comprehensive Brand Case Studies Across Categories, Channels, and Domains

Beyond the perspectives of platforms, capital, and ecosystems, the conference will also feature exciting presentations from several top entrepreneurs, sharing practical explorations of AI implementation in specific niches for going global.

Xu Weiqiang, Chairman of Mainlink Group: Explores new win-win models for industrial products going global by combining cluster brands with AI.

Zhang Xingang, Founder and Chairman of RockBros Group: Focuses on the new consumer track of cycling products, building a global ecosystem brand.

Liu Bo, Founder and Chairman of Fanting International Group: Shares the complete digital-intelligent supply chain service model for billion-yuan-level overseas expansion.

Peng Shan, Partner and CGO of AhaCreator: Explains the path to building an AI-powered social marketing system for brands overseas.

05

Jiang Nanchun Meetup: Brand Globalization Private Board Meeting, Discussing Brand Mindset and Independent Stores

The day before the conference (July 22nd), a closed-door 'Brand Globalization Private Board Meeting' is specially arranged, open only to brand founders, with only 10 spots available.

Jiang Nanchun, Founder and Chairman of Focus Media, leads the session: Mindset Strategies in the Process of Brand Globalization.

Qiao Guanyuan, Vice President of SHOPLINE, leads the session: Insights and Case Studies on How Independent Stores and AI Accelerate Brand Globalization.

This is followed by nearly two hours of live Q&A and discussion, along with a high-end dinner and appreciation exchange.

If your role is that of a brand decision-maker, a person in charge of cross-border e-commerce product/operations/marketing/R&D/logistics, or an ecosystem partner, tech service/platform provider, or investment institution. On July 23rd, in Hangzhou, this conference is worth clearing your schedule for.

Conference Agenda