Amazon Launches 'Latin America Express Program' to Support 3,000 Brands in Deepening Brazil and Mexico Operations

Ebrun Original: Recently, Amazon Global Selling officially launched the 'Latin America Express Program.' The plan aims to provide a one-stop Latin America expansion solution for 3,000 Chinese brands willing to make long-term commitments by 2026. This includes assistance with registering a Chinese-controlled local company in Brazil, optimized RFC tax ID solutions for Mexico, up to $12,000 in registration subsidies, Amazon Fulfillment fee reductions, and dedicated account manager support throughout the process. The program is designed to help Chinese brands overcome compliance, tax, logistics, and operational barriers to deeply cultivate the Mexican and Brazilian markets.

It is reported that this 'Latin America Express Program' does not set specific hard thresholds. Zhang Qi, Vice President of Amazon China and Head of Amazon Global Selling for Emerging Markets, stated that the platform places greater emphasis on sellers' long-term commitment to the market, the competitiveness of their products and brands, and the corresponding patience and investment in capital and human resources.

Brazil, the largest market in Latin America, is known as the 'Land of a Thousand Taxes.' Holding a local company qualification and tax ID (CNPJ) is a mandatory prerequisite for sellers to operate legally. Through the 'Latin America Express Program,' Amazon will assist Chinese brands in registering Chinese-controlled local companies in Brazil. This not only meets local compliance requirements but also lays a solid foundation for future omni-channel retailing, social media marketing, brand building, and other localized operations.

Meanwhile, Mexico is undergoing a new round of tax reforms this year. Starting January 1st, e-commerce platforms are required to withhold value-added tax (VAT) and income tax from sellers' sales. Without a Mexican RFC tax ID, sellers are subject to a 20% income tax and 16% VAT. Through the 'Latin America Express Program,' Amazon will provide Chinese sellers with optimized RFC tax ID solutions and up to $6,000 in RFC tax ID registration subsidies, helping sellers enter the Mexican market faster and at a lower cost.

Furthermore, to further reduce sellers' sales costs, Amazon Mexico significantly lowered related fees in 2026, including FBA fulfillment fees, resulting in an average reduction of about $1 per item for sellers.

'Latin America is one of the fastest-growing e-commerce regions globally, with Brazil and Mexico in a phase of rapid e-commerce growth. We see more and more Chinese brands increasing their investment in Latin America, gaining recognition from local consumers with innovative products and strong brand power,' said Zhang Qi.

Chinese sellers continue to show strong growth momentum on Amazon's Brazilian and Mexican marketplaces: In Q1 2026, the sales achieved by new Chinese sellers launching on Amazon Brazil and Mexico were more than double those of new sellers in the same period last year. During the recently concluded 2026 Mexico Hot Sale promotion, sales from newly launched Chinese sellers were over four times those of new sellers from the same period last year. In 2025, the number of Chinese sellers achieving over $1 million in sales on Amazon Mexico and Brazil reached nearly double the 2023 figure. Leading and emerging cross-border brands like Anker, Ugreen, and Pop Mart are also accelerating their presence in Latin America.

'Fast growth, broad categories, and strong staying power' are the three keywords Zhang Qi summarized for Chinese sellers in the Latin American market. According to him, Chinese sellers have inherent category advantages in Latin America. Computers and electronic accessories, tools and hardware, and home and kitchen are the three high-growth sectors. However, the rise of remote work and the gaming industry in Latin America, along with the growing popularity of compact housing, has unlocked the potential for categories like keyboards, headphones, networking equipment, smart home devices, and small appliances.

In fact, Amazon has been operating in Brazil and Mexico for over a decade. In Brazil, Amazon's cumulative investment has exceeded $15 billion, with over 300 logistics facilities nationwide. In the past year alone, Amazon added over 100 logistics facilities in Brazil. In Mexico, Amazon's cumulative investment since 2015 has also surpassed $8 billion, with 14 fulfillment centers and 29 delivery stations, enabling same-day delivery in major cities.

Currently, Amazon provides sellers targeting Latin America with three shipping methods: Fulfillment by Amazon (FBA), Merchant Fulfilled Network (MFN), and North America Remote Fulfillment (NARF). Sellers opting for NARF do not need to register for local tax IDs and can directly utilize their existing US FBA inventory to ship to consumers in Brazil and Mexico. In 2026, Amazon comprehensively upgraded this service, including reducing Mexico delivery times to 1-7 days and Brazil delivery times to an average of around 10 days.

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