Clustered Brand AI Industrial Products Join the Global Team: MaiChain's Xu Weiqiang to Attend the 2026 Globalization New Brand AI Competitiveness Conference

On July 23, the 10th Global Cross-Border E-commerce Summit and the 2026 Globalization New Brand AI Competitiveness Conference, themed 'Leading the Way in Tech Aesthetics', will be held in Hangzhou. Xu Weiqiang, Chairman of MaiChain Group, has confirmed his attendance. He will share insights on the win-win path for industrial product brands going global from a global perspective, focusing on the theme 'Industrial Products Going Global' and how 'Clustered Brand AI' facilitates this.

Mr. Xu Weiqiang has been deeply involved in the hardware and tools industry for over 30 years. His family business, Crown Power Tools Factory, was founded in 1983. In 2018, Xu Weiqiang spearheaded the creation of the new venture MaiChain, leveraging the original Crown brand to drive the group's strategic upgrade. At that time, the company had already transitioned from a manufacturer to a brand service provider, advancing towards an industrial internet service platform through the MaiChain business. Today, the MaiChain platform has gathered over 500 production-side enterprises and 455 buyers from hardware industrial clusters, with its business spanning more than 100 countries.

MaiChain has created a new model of 'going global together' through 'Platform + Mechanism + Partners': the platform builds industrial service infrastructure and establishes transparent rules, with AI driving digital efficiency and building trust; industry leaders act as ecosystem partners, each leveraging their strengths and sharing profits, shifting from an employer-employee relationship to cooperative win-win partnerships for joint global expansion. The platform's products cover 13 major categories including power tools, hand tools, garden tools, and welding tools, forming four industrial cluster brands: CROWN, DWT, TOSAN, and MYTOL. Its business reaches over 100 countries along the 'Belt and Road' initiative and in Europe and America. In the African market, MaiChain has woven a supply chain network covering 35,000 retail terminals. With its 'Industrial Digitalization Going Global' model, MaiChain was selected as a '2025 Zhejiang Business Going to Africa Classic Case'.

In April 2026, MaiChain partnered with Zhejiang China Science and Technology Hardware City Group to co-establish the 'Yong-Wu-Jin Hardware Industrial Belt Product Selection Center'. This project aims to comprehensively empower small and medium-sized enterprises through platformization, digitalization, and branding, and will connect with dual-circulation service centers in 16 countries worldwide. Concurrently, the first batch of 'Replicable MaiChain Partners' were signed and implemented, covering multiple categories in five countries including Kazakhstan, Ukraine, Russia, Bangladesh, and India. Xu Weiqiang predicts that currently Chinese manufacturing brands account for only 3% of the overseas market share, but this will increase to over 50% to 60% in the next decade. Chinese enterprises need to earn profits from services.

The 10th Global Cross-Border E-commerce Summit and the 2026 Globalization New Brand AI Competitiveness Conference is organized by Ebrun, co-organized by Mati Club, Ebrun Think Tank, and the Global Cross-Border E-commerce Knowledge Service Center. It is an annual trendsetting event in the cross-border and brand globalization fields. The conference will encompass case studies and experiences from brands across various categories including consumer goods and industrial products. It has invited decision-makers from large B2C and B2B platforms, representatives from technology service areas such as independent websites, marketing, logistics, and after-sales, as well as specially invited renowned investors including the National Service Trade Fund, Sequoia China, FreeS Fund, and China Renaissance Capital, to present a new landscape of global, full-domain, and all-category insights into going global.

Conference Agenda