Amazon Haul's Xiamen Apparel Special Session: What New Cross-Border Opportunities Are Revealed?

On June 16, the Amazon Haul 2026 Cross-Border Business Empowerment Conference held its apparel-focused session in Xiamen. During the event, Amazon Haul's Apparel Category Account Manager introduced the program details, success cases, and product selection trends for Amazon Haul, and announced the corresponding merchant recruitment and onboarding criteria.

Amazon Haul was first launched on the US site in November 2024. The program's marketplace page features a waterfall-style browsing experience, providing consumers with an engaging and vivid shopping journey. To date, the Amazon Haul experience has been launched in over 25 countries and regions worldwide. All products in the marketplace are priced under $20 USD, with most core products priced below $10 USD.

The event clarified the core standards for seller recruitment. For product selection, sellers are required to possess a rich inventory of high-value-for-money goods and have standardized, efficient product selection capabilities. On the supply chain front, priority is given to sellers who own their own factories or have long-term, stable cooperative factories, support small-batch orders and flexible production scheduling, and possess robust supply chain risk management capabilities.

A case study was highlighted during the event, detailing how a sleepwear merchant significantly increased its inventory turnover rate from 20% to over 50% by establishing a dedicated Haul program operations team, utilizing small tools like ERP for rapid new product launches, and leveraging promotional events for cold-starting products. This ultimately led to the incubation of best-selling listings, completing a path from scratch to scaled operations.

Furthermore, Amazon Haul has relaxed size and weight restrictions for all product categories. Updated requirements state that product dimensions must not exceed 16 x 12 x 5 inches, and weight must not exceed 1.5 pounds. This enriches the product selection space while maintaining efficient inventory turnover and the advantage of asset-light operations.

One of the most anticipated segments of the event was the on-site breakdown by Amazon Haul's Apparel Category Account Manager of the key apparel recruitment categories and product selection profiles. Addressing the diverse demands of overseas consumers, the official team distilled five major trend styles for attending sellers: Streetwear & Trends, Sports & Outdoors, Quiet Luxury & Office Wear, Comfort & Shaping, and Basic Stock-up Items. Each sub-category was deeply analyzed, covering target user scenarios, fabric iterations (e.g., crochet, knitwear, cardigans), and the logic behind bundled packaging for product testing, helping sellers directly translate fashion trends into effective product introductions.

During the final Q&A session, participating sellers engaged in in-depth discussions with the Amazon official team on compliance details such as self-inspection for infringement risks, replenishment cycle strategies, and how to efficiently generate marketing materials using AI tools. Subsequent Amazon Haul Cross-Border Empowerment Conferences will continue to delve into more industrial clusters. Stay tuned.