Rising with the Qiantang River: The 2026 Globalization New Brands AI Competitiveness Conference is Set to Open

[Ebrun Original] The Global Cross-Border E-commerce Summit has consistently been a bellwether, high-end industry event in the cross-border e-commerce field presented by Hangzhou. The 10th Global Cross-Border E-commerce Summit and the 2026 Globalization New Brands AI Competitiveness Conference is scheduled for July 23, 2026. Organized by Ebrun, co-organized by Mati Club and Ebrun Think Tank, and supported by the Global Cross-Border E-commerce Knowledge Service Center, the conference will be held at the Landison Platinum Hotel in Xiaoshan, Hangzhou.

01

The 'Dual Sprint Period' and Global, Omni-Channel, All-Category Insights into Going Global.

This conference defines this window of opportunity as two 'epoch-making critical sprint periods': The R&D, Production, and Sales Integration Sprint Period, where R&D-driven brands use technology and aesthetics as passports transcending national cultures; and the AI Sprint Period, where platforms, products, services, and organizations are all being redefined by AI. Based on this, this year's conference theme is set as: Sprinting with Tech Aesthetics.

Furthermore, starting from cross-border e-commerce and expanding to globalization, omni-channel, and all-category expansion overseas. This conference encompasses case studies and experiences from brands across various categories including consumer goods and industrial products. It has invited decision-makers from major B2C and B2B platforms, representative enterprises or figures from technology service sectors like independent websites, marketing, logistics, and after-sales. It has also specially invited renowned investors such as the National Service Trade Fund, Sequoia Capital China, FreeS Fund, and China Renaissance Capital. This conference proposes a new landscape for viewing overseas expansion: global, omni-channel, and all-category.

02

Platforms, Capital, Service Ecosystem: All Leveraging AI to Propel Brand Globalization

At the platform level, Zhang Kuo, President of Alibaba.com, will introduce how Accio Work opens up omni-channel and product creation opportunities for brands going global; Qiu Sheng, Vice President of Amazon China, will interpret how SPN AI enhances the efficiency of brand globalization; and Qiao Guanyuan, General Manager of SHOPLINE, will explain the 'Independent Site Revitalization,' focusing on how Agentic AI tackles cross-border competition. Essentially, the three major platforms are competing for the same thing: who can first integrate AI into the daily operating system for going global.

At the capital level, Ren Zhenghao, Executive Director of the National Service Trade Fund, will appear in the 'Growth Dialogue' session. Yang Jun, Investment Partner at Sequoia Capital China, will diagnose global organizations, while Shen Ying, Executive Director of FreeS Fund, will host the 'New Species' dialogue. Xu Kun, Partner at China Renaissance Capital, and He Zhiguan, Founding Partner of Zhizhan Strategy, will serve as special guest hosts for the morning and afternoon sessions respectively, offering professional insights with depth and perspective from the dual tracks of capital and strategy.

In the service ecosystem layer, Shen Chengang, Founder of Feishu Shennuo, will deconstruct the value reshaping of AI Agents in overseas marketing; Liu Bo, Chairman of Fantian International, will share the model of a billion-level digital intelligent supply chain service; Peng Shan, Partner at AhaCreator, will share how to build an overseas social marketing system with AI. This company's proposition is 'one marketer paired with one AI Agent, facilitating 500 influencer collaborations per month'; Chen Yalu, Global VP of Seel, will introduce how AI technology ensures products bring higher engagement growth for cross-border e-commerce. Seel is a US-founded AI-driven cross-border protection technology company that has completed four rounds of financing totaling tens of millions of dollars. Merchants using its solution have seen repurchase and retention rates increase by over 30%.

03

Globalization New Brands: R&D-Driven Brands Are Unstoppable

Mr. Jiang Nanchun, Chairman of Focus Media, will share 'How to Overcome the Mindset Challenges in Global Brand Marketing' in the opening session of the afternoon. Pan Zhidong, President of the Global AI Hardware Business Group at Dreame, and Cao Hui, General Manager of Sleepiz, will participate in the growth dialogue, discussing 'When Globalization Meets AI, Who Will Be the Next Ten-Billion-Brand'. Dreame's Global AI Hardware Business Group focuses on the R&D and commercialization of AI smart wearables and novel human-computer interaction hardware. Sleepiz is backed by Qisheng Technology, one of the world's largest smart bed manufacturers, with annual revenue exceeding 3 billion RMB and over 95% contributed by overseas markets.

Xu Weiqiang, Chairman of Mailian Group, has been deeply involved in the power tools industry cluster for over 30 years. Its four cluster brands, Huangguan, Dewituo, Tuosheng, and Maituo, cover 13 categories with over 60,000 SKUs, accumulating 35,000 sales terminals in over 100 countries worldwide. Zhang Xingang, Founder of the cycling brand RockBros, started on eBay a decade ago with 300,000 RMB. Today, its annual revenue exceeds 1 billion RMB, with 70% from overseas and over 20,000 SKUs.

Chen Bin, Founder of the smart lock brand LOOCK: Invented the world's first finger vein smart lock in 2021, launched the world's first palm vein smart lock in 2023, with cumulative financing exceeding 1 billion RMB, revenue surpassing 1 billion RMB in 2025, and products sold in over 50 countries. Zhang Xiaolin, Founder of CATLINK, will join the dialogue: The flagship product SCOOPER is the world's first smart litter box supporting multi-cat recognition. Overseas business scaled up within three years, with annual growth once reaching 150%, and it once topped market share in Japan, South Korea, Thailand, and Vietnam. Mao Song, Founder of NAVO, a new species of AI visual robot incubated by Dreame, will also share insights. The company recently completed its Pre-A round of financing, betting on the even earlier-stage track of home embodied intelligence.

04

How We Will Embrace the World, and How the World Will Welcome Our Entry.

The Global Cross-Border E-commerce Summit and Globalization New Brands AI Competitiveness Conference is a landmark event in the cross-border e-commerce and brand globalization fields, gathering nearly a thousand brand decision-makers, ecosystem partners, and industry leaders. Zheng Min, Chairman of Ebrun and Dean of Ebrun Think Tank, will release the '2026 Globalization New Brands AI Competitiveness Report' on-site. On the day before the conference, July 22nd in the afternoon, the special event 'Brand Globalization Private Board Meeting' will also be held in Hangzhou, by invitation only, limited to 10 people, targeting brand founders. Jiang Nanchun, Founder of Focus Media, will share mindset strategies in the brand globalization process, and Qiao Guanyuan, General Manager of SHOPLINE, will share insights and cases on how independent sites and AI accelerate brand globalization.

From the New Competitiveness Brands Conference at the beginning of the year to this Globalization New Brands AI Competitiveness Conference, Ebrun, Mati Club, and Ebrun Think Tank, as a combination of 'Media + Community + Think Tank,' have long been researching, tracking, advocating for, and accompanying the growth of brand globalization, continuously expanding the industry's vision and perspective.

Conference Agenda