Shopee Integrates Uber's White-Label Delivery in Brazil to Launch Express Delivery Service

On June 26, Shopee rolled out an instant delivery service named 'Entrega Turbo' (Express Delivery) for some sellers in Brazil. The delivery capacity is provided by Uber Direct, a white-label delivery solution under its third-party logistics partner Uber. The service covers all 27 states and over 180 cities across Brazil, allowing consumers to receive their orders within hours of purchase. This model differs from the operation in the Southeast Asian market, which relies on ShopeeFood's self-built rider network. In Brazil, the company has adopted a capital-light strategy of 'renting delivery capacity' to test its instant delivery capabilities. In terms of competition, facing Mercado Libre's nationwide same-day Sunday delivery service, the accelerated localization efforts of TikTok Shop, SHEIN, and Temu, and intensified competition from instant retail platforms like 99Food and Rappi, Shopee is enhancing its rapid fulfillment capabilities by integrating Uber Direct. This move aims to improve user retention and increase reach among middle-class consumer groups. If the demand for instant delivery continues to grow, Shopee may further develop its own SPX instant delivery system in the future. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm in real time. This 'dog' is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]