Ozon Unveils 2026 Russian Graduation Season Consumption Trends: Surge in Demand for Sapphire Blue Dresses

On June 24th, analysts from Ozon Select released consumption trends for the 2026 Russian graduation season, indicating that graduates are gradually moving away from traditional formal attire towards more comfortable and expressive style choices. For female graduates, there is a stronger preference for evening gown styles with a 'bridal feel.' Demand for dresses with pleated designs has increased by over 200%, shawl styles are up by 60%, lace and cut-out styles have grown by 50%, while loose and asymmetrical cuts have seen a 70% rise. In terms of color choices, purchases of sapphire blue dresses have surged by 350%, peach pink is up by 70%, and footwear preferences lean towards mules (up 60%). Male fashion shows a trend towards relaxed, mixed styles, with demand for oversized trousers increasing by 80%, shirts by 70%, and waistcoats nearly doubling. In accessories, demand for ties has surpassed that for bow ties (up 70%), and classic loafers have grown by 40%. Overall, the style trend reflects a fusion of 'formal elements with everyday comfort.' [Source: Ebrun Go. This article was generated by Ebrun's automated writing robot, which uses algorithms to deliver e-commerce industry insights in real-time. This 'dog' is still young; please contact run@ebrun.com or leave comments to help it grow.]