TikTok Upgrades AI Marketing Tools

On June 24th, TikTok announced upgrades to its marketing tools for brands and advertisers. The Content Suite has added an AI Search feature powered by Symphony Agent, which supports uploading marketing plans or brand guidelines to automatically filter and match UGC videos, recommending them sorted by performance data. Simultaneously, two new creator management features, Projects and Creators, have been launched. Projects allows for quickly reaching out to creators who have previously published brand-related content and generating collaboration briefs, while Creators is used for tracking influencers who have collaborated on Spark Ads and building a brand ambassador list. Meanwhile, the generative AI creative platform Symphony has also completed an iteration, forming a complete system comprising Creative Studio, Automation, and API. Symphony Agent can directly generate TikTok-style video ads based on text or reference materials, supporting 'Reference to Video', text-to-image-to-video generation, digital avatars with dubbing in 30 languages, and product virtual humans. It has also integrated ByteDance's Seedance Dreamina 2.0 to enhance product image consistency. All AI-generated content will be automatically labeled as 'AI-generated'. The Symphony Creative Studio is now available to all TikTok for Business users. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm in real-time. This young 'dog' welcomes your contact at run@ebrun.com or feedback to help it grow.]