Shopee Integrates ChatGPT, Covering Southeast Asia and Brazil

June 24, News: Shopee's parent company Sea has entered into a strategic partnership with OpenAI. Shopee has officially integrated ChatGPT, covering markets including Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Taiwan, China, and Brazil, becoming the first e-commerce platform to offer ChatGPT-powered shopping services simultaneously in Southeast Asia and Latin America. Users can obtain product recommendations from Shopee and complete redirected purchases through natural language conversations within ChatGPT. Concurrently, the platform will introduce ChatGPT for Business to assist sellers in automatically generating product detail pages, marketing content, and optimizing customer service workflows, accompanied by trial programs and training resources. Furthermore, the two parties have launched the first Codex Hackathon in the Asia-Pacific region in Singapore, with plans to continue hosting similar events in Vietnam, Indonesia, and other locations, aiming to promote the comprehensive application of AI across the entire consumer shopping journey, merchant operations, and developer innovation. Relevant sellers should monitor the rollout progress of AI tools in their backend systems to plan ahead for batch optimization of listings and customer service scripts using AI, thereby enhancing overall operational efficiency. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithms in real-time. This bot is still young; please contact run@ebrun.com or leave comments to help it grow.]