EU to Officially End Duty-Free Imports for Low-Value Goods in July; Amazon Informs Sellers of Compliance Requirements

Starting July 1, 2026, the European Union will officially abolish the tariff exemption for imported goods valued at 150 euros or less. Each declared item will be subject to a 3-euro customs duty. This policy covers FBA and FBM orders shipped from outside the EU directly to EU consumers on the Amazon platform (orders shipped from within the EU are not subject to this duty). In response, Amazon has recently informed sellers of compliance requirements—they must use the platform's unified IOSS number (Note: IOSS is the EU's simplified VAT declaration system for cross-border imported goods valued below 150 euros) to complete customs clearance.

It is reported that for self-fulfilled FBM orders, sellers must use carriers approved by Amazon that are authorized to use its IOSS number for clearance (Amazon will continuously update the list of compliant carriers). Simultaneously, sellers need to provide the carrier with the corresponding product's ASIN information and Amazon's IOSS number. The carrier will collect the corresponding customs duty from the seller and remit it to EU customs.

Amazon reminds sellers that FBM orders must be shipped under a Delivered Duty Paid (DDP) model to avoid consumers being charged additional fees upon delivery. Sellers must provide the carrier with all necessary documentation for customs clearance. Currently, Amazon has updated its platform policies accordingly and suggests sellers assess whether to adjust their product prices before July 1.

For orders using Amazon's FBA Pan-European Fulfillment service, Amazon will directly add the 3-euro customs duty to the consumer-facing price, then calculate VAT according to existing rules. The price consumers see will be higher than the seller's originally set price. Amazon reminds sellers that if they use pricing rules or automated repricing tools, they can make adjustments based on the new duty cost. All prices displayed on the seller backend do not include this duty or the corresponding VAT. Starting July 1, sellers can view the final sales price for corresponding ASINs through the revenue calculator.

Furthermore, Amazon suggests sellers consider pre-positioning inventory within its EU fulfillment network, as orders shipped from within the EU to consumers are not subject to this import duty and can also enable faster delivery.