Adyen Launches Adyen Agentic: A Universal Translator for the AI Agent Commerce Era

Recently, the fintech platform Adyen announced the launch of Adyen Agentic. It uses a set of modular APIs to help merchants sell products through conversational AI platforms without having to rebuild their commerce systems for each new AI channel.

According to the introduction, the Adyen Agentic product consists of three functional layers—Agentic Feed, Agentic Cart, and Agentic Payments—designed to address various stages of the user journey in AI agent commerce, from product discovery to payment completion.

Among them, Agentic Feed can synchronize a merchant's real-time product catalog, pricing, and inventory data within conversational AI interfaces; Agentic Cart can connect a merchant's existing checkout, tax, fulfillment, and order management systems to conversational AI platforms; and Agentic Payments can implement payment and anti-fraud related functions such as authentication, payment tokenization, merchant identity retention, and risk management across various AI agent commerce technical protocols.

As AI platforms introduce new AI agent commerce interfaces to the market, enterprise merchants are facing increasingly severe integration challenges. Each AI platform operates on different protocols, requires different product data formats, and has distinct shopping cart creation and checkout requirements. Without a universal translation layer, the emergence of each new platform means a new technical integration project for merchants. Adyen Agentic aims to be this universal translation layer.

With this 'universal translation layer,' merchants only need to integrate once, and Adyen will map the merchant's product data, shopping cart, checkout, and other processes to each AI agent platform, protocol, and payment method. Merchants can easily participate in new AI commerce channels without having to rebuild their systems every time a platform changes.

It is reported that early participants in the Adyen Agentic ecosystem include strategic partners American Express, Mastercard, Salesforce, and Visa, as well as enterprise retailers ESW, Scheels, Sézane, and SharkNinja. Currently, Adyen Agentic is only available on a limited-time basis to enterprise merchants operating in the U.S. market, with plans for global expansion later.

Furthermore, Adyen Agentic is built on the foundation of Adyen's role as an early supporter and participant in the Universal Commerce Protocol (UCP, co-developed by Google and other industry leaders), the Agent Payments Protocol (AP2), and OpenAI's Agentic Commerce Protocol (ACP).Adyen Agentic is fully compatible with Meta's AI checkout feature and will support more platforms in the future.