SHEIN Accelerates European Fulfillment Network Expansion with New Logistics Center in Ireland

According to foreign media reports, SHEIN has recently taken over a new e-commerce logistics center in south Dublin, Ireland's capital. The facility, previously operated by a third-party logistics service provider, has now been officially transferred to SHEIN's direct management as part of its expansion of the European fulfillment network. It is reported that the logistics center can provide approximately 30 jobs at full capacity, covering warehouse and office positions.

The logistics center is located in the Greenogue Business Park in Rathcoole, a town in southwest County Dublin, covering an area of about 16,000 square feet (approximately 1,486 square meters). Public information indicates that the Greenogue Business Park is a large industrial and logistics park on Dublin's southwestern corridor, hosting over 300 companies, including brands like Dyson and Liebherr (a German construction machinery manufacturer), as well as numerous logistics and warehousing enterprises. The park is adjacent to major road networks, Dublin International Airport, and the Dublin Tunnel, making it a recognized core logistics zone. Amazon Logistics had already leased an e-commerce warehouse here as early as 2020.

In fact, SHEIN established its EMEA (Europe, Middle East, and Africa) headquarters in Dublin in May 2023. The opening of this Dublin logistics center further strengthens its European expansion strategy. Robin Kiely, SHEIN's Director of Corporate Communications, stated: 'Ireland plays an important role in our broader European growth strategy. This investment enhances our ability to provide better and more efficient services to customers across the country.'

Since last year, SHEIN has been accelerating its European logistics network layout: it opened a major European distribution center in Wroclaw, Poland, at the end of last year; last month, it also built its own logistics center in the UK's 'Golden Logistics Triangle.' The acquisition of this new logistics center in Ireland, further strengthening its presence in the European market, serves not only to mitigate the impact of the EU's upcoming policy to eliminate tax exemptions for low-value imported parcels but also as a crucial measure to shorten delivery times, enhance the shopping experience, and support the onboarding of local European sellers.

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