Wildberries Tests AI Product Comparison Tool Offering Contextual Purchase Recommendations

June 15th news, the Russian e-commerce platform Wildberries (a member of the RWB Group) has launched a limited beta test for an AI-powered product comparison tool named "Intelligent Comparison" ("Smart Comparison"). The tool will be gradually rolled out to users of the latest version of the Wildberries app. Buyers can select multiple products, and the AI will automatically generate a structured analysis report. This report visually presents the main differences, strengths, and weaknesses of each product, along with purchase recommendations tailored to different usage scenarios (such as office work, gaming, business travel, etc.). This eliminates the tedious process of manually comparing dozens of parameters. The tool is particularly suitable for categories that require comprehensive multi-parameter decision-making, such as consumer electronics, major home appliances, tools/equipment, and home improvement/construction materials. Wildberries' Product Director stated that this initiative aims to embed professional purchasing advice directly into the platform. This allows consumers to obtain reliable decision-making assistance without having to leave the app to consult external reviews, thereby further improving the conversion efficiency for complex products. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm first. This bot is still young, welcome to contact run@ebrun.com or leave comments to help it grow.]