Shopee Vietnam to Optimize Ho Chi Minh City Express Channel Policy Starting July 1

On June 15th, Shopee Vietnam announced an optimization to its Ho Chi Minh City Express Channel product display ratio policy, effective July 1, 2026. Building on the existing framework, the policy's applicability will be expanded to include sellers in the Favorite Shop program who have a local pickup address. Furthermore, the exemption period for the Express Channel ratio requirement will be extended for both Shopee Mall and Favorite Shop sellers, and the previously announced label removal mechanism will be temporarily suspended. The review cycle for the ratio will also shift from weekly to monthly, aiming to alleviate the pressure of frequent assessments. To facilitate a smooth transition for sellers, the platform clarified that it will temporarily not enforce the assessment for activating the Express Channel or impose penalty points for delayed shipments that result from the temporary cancellation of the Express delivery channel. Additionally, two new features will be introduced: the system will automatically activate the Express delivery channel for eligible products, and sellers will be able to independently pause this channel during peak order periods to flexibly manage order volume. Sellers are advised to strictly adhere to order processing timelines, ensuring fulfillment efficiency while fully leveraging the new rules to enhance store visibility and conversion rates. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun, which uses algorithms to deliver e-commerce industry intelligence in real-time. This 'dog' is still young; feedback to help it grow is welcome at run@ebrun.com or via comments.]