Survey on Coupon Usage in Brazilian E-commerce: Shopee and AliExpress Lead, Discounts Become a Daily Consumption Habit

On June 15th, news emerged that e-commerce platforms such as Shopee, Magazine Luiza, and AliExpress have become the primary consumer channels with the highest online coupon redemption rates in Brazil. Users have cumulatively redeemed over 2.5 million coupons through automatic price comparison browser extensions, with categories like electronics, apparel and accessories, beauty products, and travel showing the most prominent coupon activity. The report points out that the price sensitivity of Brazilian consumers is continuously increasing. Coupon usage is gradually breaking free from the constraints of concentrated promotional events like Black Friday and is instead being integrated into daily online shopping behavior. Active users automatically apply coupons through the system an average of 2 to 4 times per month, maintaining a relatively balanced usage distribution even during non-promotional periods. Platforms' automatic coupon search and one-click application features are reshaping the consumer decision-making path in Latin American e-commerce into a 'browse and save simultaneously' model. [Source: Ebrun Go. This article was generated by Ebrun's automated writing robot, which uses algorithms to promptly deliver e-commerce industry intelligence. This AI is still young; feel free to contact run@ebrun.com or leave comments to help it improve.]