Marketplace2026 Cross-Border Seller Survey: Amazon Revenue Gains for 44%, eBay Revenue Declines Significantly, Mid-Sized Sellers Benefit Most

On June 10, a report titled '2026 Cross-Border Seller Status Report' released by the authoritative institution Marketplace shows that 51% of surveyed sellers on TikTok Shop reported rising revenue, ranking first among all platforms, followed by 44% on Amazon, while 42% of sellers on eBay experienced declining revenue. Over the past 12 months, over 44% of cross-border sellers achieved revenue growth, with mid-sized sellers generating annual sales between $1 million and $5 million performing most prominently, as over 61% saw performance improvements. However, the profit situation is not optimistic: 46% of sellers saw their profits decline, with only 31% achieving profit growth. Platform fees (47.5%) and advertising service fees (42.5%) are identified as the primary sources of cost pressure, while logistics and product cost pressures are also significant. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence through algorithms in real-time. This bot is still young, please contact run@ebrun.com or leave comments to help it grow.]