TikTok Shop UK Updates Policy: Stores Inactive for Over 180 Days Cannot Receive New Orders

According to foreign media reports, TikTok Shop UK has recently announced an updated policy for managing inactive and dormant stores. The policy will officially take effect on June 11th. Upon implementation, the platform will continuously monitor seller operational activity. Stores that have not performed any qualifying operational actions over an extended period will be classified as inactive or dormant, requiring identity verification to restore functionality.

The new policy clarifies six types of qualifying operational actions: logging into the Seller Center, uploading or editing product listings, hosting live streams with shopping functionality using the store's official or marketing account, posting short videos with shopping functionality using the store's official or marketing account, clicking the 'Prepare for Shipment' button for orders, and responding to consumer inquiries.

The platform will manage inactive stores in phases. Stores inactive for more than 120 days will see reduced product exposure. Sellers can restore exposure by editing and relisting products. Stores inactive for more than 180 days will be marked as dormant and will be unable to receive new orders. Sellers must complete re-verification to restore store permissions. For stores inactive for more than 365 days, the platform may temporarily or permanently shut down the corresponding UK store. Sellers can appeal within 180 days after closure; if the appeal is successful, the store can be restored. The inactivity period is calculated from the time of the seller's last relevant action.

The platform will send reminder notifications on the 90th, 120th, and 150th days after the seller's last operation to inform them of the current store activity status.