Amazon Disables Feature Allowing Sellers to Proactively Contact Buyers Who Left Negative Reviews

June 5th, News: Multiple Amazon sellers reported on June 4th that the "Contact Buyer" button for 1-3 star negative reviews in the backend Customer Reviews section has been widely disabled. It has been confirmed that this is a new rule being rolled out by the platform in batches and phases—removing sellers' permission to proactively contact buyers who left negative reviews via the internal messaging system. Previously common "fire-fighting" methods for handling negative reviews, such as issuing refunds, resending products, or asking for reasons, can now only be initiated if the buyer starts the conversation. Amazon's move aims to curb review manipulation practices like offering compensation for review changes, protect buyers from unwanted contact, and compel sellers to improve product quality control and the accuracy of their product listings upfront. Simultaneously, the platform strictly prohibits circumventing the system to contact buyers via external email or social media to request review deletion or modification. Violators face risks of performance score deductions or even account suspension under AI monitoring. For genuine negative reviews, sellers cannot appeal for deletion. It is recommended to strengthen factory quality inspections, accurately label product parameters, and include cards in packages guiding buyers to use the platform's official after-sales customer service to reduce misunderstandings leading to low ratings. For logistics errors or malicious negative reviews, sellers can still follow the normal process to submit removal requests. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm in real-time. This dog is still very young, welcome to contact run@ebrun.com or leave comments to help it grow.]