Amazon Launches AI-Generated Product Images to Aid Search and Selection

According to foreign media reports, Amazon recently announced the launch of a new feature within its shopping application that displays AI-generated product images based on user search queries.

This feature is designed for scenarios where users are unsure of the precise professional terminology for a product. After a user enters a search term, multiple sets of AI-generated corresponding product images will appear below the auto-complete suggestions. For example, when searching for a blue and white checkered dress, the page will display visual options for different sleeve lengths and dress lengths. Users can click on the corresponding image to jump to a search results page featuring products that match that style, with the matching capability powered by Amazon's visual search technology.

It is reported that this feature is Amazon's latest move to implement AI technology in the retail scene. Amazon has previously rolled out several AI-related features, including AI summaries of the core pros and cons in user reviews, an AI audio product highlight summary in podcast format launched last year, AI-generated shoppable collages that guide users to curated product pages matching a specific style, the Amazon Lens Live feature that supports real-time scanning to find visually matching products within the camera viewfinder, the ability to add text descriptions to visual searches, and a visual search widget for the iOS lock screen.

Additionally, earlier this month, Amazon replaced its original Rufus AI chatbot with Alexa for Shopping, which supports natural language shopping queries via voice and text.