NAFI: Russia's Platform Economy Sees Sixfold Growth in Four Years, Wildberries and Avito Drive GMV Past RUB 17.4 Trillion

On June 1, a joint study released by the Russian Internet Trade Association and NAFI revealed that Russia's platform economy (encompassing e-commerce marketplaces, local services, and classifieds/C2C platforms) has grown sixfold over the past four years. It is projected that the total Gross Merchandise Value (GMV) will reach RUB 17.4 trillion by 2025. Among the segments, product e-commerce is primarily driven by Wildberries, Ozon, and Yandex Market, while services and second-hand goods are dominated by Avito, with the service/C2C segment's share rising to approximately 32%. The report indicates that against the backdrop of sanctions, the withdrawal of international brands has prompted local platforms to accelerate their expansion into lower-tier markets and improve logistics infrastructure. Simultaneously, increased consumer demand for price comparison and convenience are cited as the main drivers for the rapid development of the platform economy. The market is projected to maintain double-digit growth rates over the next three years. The report advises cross-border sellers to monitor the warehouse and distribution expansion plans of Wildberries and Ozon in the Far Eastern and Southern Federal Districts, in order to strategically time their entry into local fulfillment centers and tap into the traffic dividends of these domestic platforms. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun, designed to promptly deliver e-commerce industry intelligence via algorithm. This AI is still young; we welcome feedback and suggestions at run@ebrun.com or via comments to help it grow.]