Russia's Avito Sees 18% YoY Growth in New Children's Product Sales in April, with Strollers and Building Blocks Leading

June 1st News: Russian classifieds and trading platform Avito released data showing that in April 2026, the transaction volume of new children's products on the platform increased by 18% year-on-year. Specifically, baby strollers grew by 21%, toys by 19%, car seats by 17%, feeding supplies by 11%, and stationery & school bags by 8%. Among sub-categories, action figures and playsets saw a significant rise of 53% year-on-year, playmats increased by 36%, toy vehicles by 32%, dolls and accessories by 29%, and building blocks by 28%. Within the baby stroller subcategory, sled strollers grew by 33%, lightweight umbrella strollers by 19%, and carrycot strollers by 13%. In the resale segment, toys still accounted for the largest share at 41%, followed by children's furniture at 17% and baby strollers at 15%. Platform analysts pointed out that this growth trend is related to the recovery of young families' willingness to have children and the anticipation of the Russian State Duma reviewing a bill on preferential VAT for children's products. They suggest that cross-border maternal and child brands pay attention to the multi-channel consumption characteristics of the Russian market and simultaneously focus on promoting new products and building reputation in the second-hand circulation market. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm in real-time. This dog is still very young, welcome to contact run@ebrun.com or leave a message to help it grow.]