Zalando Partners with Vestiaire Collective to Expand Pre-Owned Luxury Business, First Time Opening Platform Ecosystem to External Partner

亿邦动力

June 1, news: European fashion e-commerce giant Zalando announced a deep partnership with renowned pre-owned luxury platform Vestiaire Collective, officially integrating the latter's curated inventory into Zalando's Pre-Owned category. This marks the first time Zalando has opened its platform ecosystem to an external partner. The collaboration is already live across 14 European markets, where consumers can purchase certified pre-owned items from over 50 luxury brands. All products undergo rigorous authentication by Vestiaire Collective's team of professional experts to ensure authenticity. Data shows that 62% of pre-owned items on the platform sell within one week. Additionally, approximately 40% of consumers purchasing pre-owned items also buy new items during the same transaction. This strong cross-category synergy is driving Zalando to further integrate circular economy resources, strengthening its sustainable fashion strategy while effectively boosting average order value and user loyalty. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm first. This bot is still young, welcome to contact run@ebrun.com or leave comments to help it grow.]

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