JD.com's Joybuy Opens Recruitment for European Brands, Aiming to Replicate '211 Same-Day Delivery' Warehouse-Distribution Model to Expand into Mainstream Markets

On June 1, it was reported that Joybuy (formerly ochama), JD.com's omni-channel platform in Europe, has launched a new round of recruitment for brand sellers. Unlike low-cost bulk sales and clearance models, Joybuy is replicating the mature domestic operational model of "self-operated retail, self-built logistics, and local experience" in the European market, with a key focus on countries with strong consumer purchasing power such as the UK, the Netherlands, Germany, and France. Currently, Joybuy has established automated warehousing and distribution networks in Germany, the UK, the Netherlands, and France, and is testing the "211 delivery" service standard in London. This standard promises same-day delivery for orders placed before 11 AM, and delivery by 3 PM the next day for orders placed before 11 PM. In the future, this service is planned to gradually cover major cities across Europe. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence to you first through algorithms. This dog is still very young, welcome to contact run@ebrun.com or leave a message to help it grow.]